You provide an excellent service or product and know there are a lot of people out there that are willing to pay for your product or service. But how do you connect with your target audience and let them know your company exists. Fortunately, it is easier to get to your target audience. Search Engine Optimization (SEO) is one of the best ways to get to the top of any search engine such as Google. Here are some of the things you need to know about SEO and why it’s important in today’s digital age.
What is SEO?
SEO help optimize website with the aim of refining its rankings in the search results and ensuring you get more organic traffic. While Pay-Per-Click (PPC) and SEO are two major parts of the search engine marketing, SEO emphases only organic search results and doesn’t include optimization for PPC. People use search engines when searching for something on the internet. And as a business owner, you want to provide the solution.
How SEO Works
Search engines have spiders that gather all kinds of information about your website and pages, which allow them to easily determine when to offer a searcher information on your website. The spiders collect things like social signals, page sped, backlinks, title tags, internal linking, and more. Google uses over 200 ranking factors in their algorithm, so there are a lot of things to consider that need to be taken to optimize a website.
The on-page and off-page ranking factors determine how well optimized your website is and how well it ranks. The on-page factors are things that are actually on your page, which include title tags, site speed, content, internal linking, image alt tags, page URLs, and more. Meanwhile, the off-page factors are mostly based on links to your website from other websites.
Why SEO is Important
While PPC and social media can help drive traffic to your websites, search engines are responsible for most of the online traffic generated. Organic search results provide more coverage for the digital space and get way more clicks than paid ads. Search engine optimization is also one of the online digital marketing channels that can continue to deliver over time as long as they are set up correctly.
If you offer solid contents that merit ranking higher for the right keywords, the traffic to your website can significantly increase over time, whereas you need continuous funding for your advertising needs if you want to send traffic to your website. Optimizing your website can help send valuable data to search engines so that your website’s content can be properly indexed and appear in the search results.
Contact Ottawa SEO Company
Java Logix is a Digital Marketing company with many years of experience optimizing clients’ websites to make them rank higher in the search engines. Whether you are new to search engine optimization or want to take your website optimization to the next level, we are an Ottawa SEO company that is ready to help you. Get in touch with an SEO expert at Java Logix today!