Programmatic advertising automates the decision-making process on where to place ads so that businesses can reach their target audience at the right time. With so many programmatic advertising platforms out there, it can be quite overwhelming to choose the correct one. Let us, at Launch Media, help you figure out which platform is best for you.
What is programmatic advertising?
Nowadays, advertising is far more complicated than what it used to be. A few decades ago, the leading advertising platforms were TV, radio, newspapers, and billboards. As much as the rise of digital marketing has made it easier for businesses to engage customers, it has also made advertising far more complex.
For example, programmatic advertising automatically decides where to place ads and on which online platforms they need to go. It uses artificial intelligence and real-time bidding (RTB) to decide on where to buy ad space online and in other media. The automation simplifies the gathering of massive amounts of user data to predict purchasing behavior and preferences of your target base.
Manual data gathering and analyzing is what made advertising so costly in the past, with a lower return on investment than today. A lot of past ad campaigns cast too wide a net and used inefficient trial-and-error techniques to reach their audience. There are numerous programmatic advertising platforms available, and you need to consider many factors before choosing one.
What are the benefits of using programmatic advertising?
Many programmatic advertising platforms can be found out there, such as Double Click, Choozle, AdReady, Centro, Adobe Marketing Cloud, and Rubicon Project. We can help you decide which platforms are suitable for your business type and size.
Targeted advertising is the primary benefit of programmatic advertising. The automated process not only simplifies your work significantly, but it is also more accurate. The fact that you can reach the correct audience at a more suitable time means a higher return for your advertising bucks.
With programmatic advertising software, you only need to feed in information about your main ad campaign goals and key performance indicators (KPIs), and the tool does the rest. Our agency offers a host of programmatic advertising services such as Mobile & Desktop targeting campaigns, geo-fencing, customized list targeting, programmatic buying, and AI software.
What to consider when choosing the correct advertising platform
If you’re new to digital marketing, the sheer amount of programmatic advertising tools can be quite overwhelming to choose from. But the tools you choose must match your business goals. Cost and transparency are the two most important factors to consider.
Choose a platform that’s clear about the cost structure and where your dollars go. You need to consider any onboarding or training fees along with the cost of media itself. Transparency is also important to ensure that real people and not bots see your ads.
Are you struggling to choose from the various programmatic advertising platforms available for your business? Launch Media can help you with that, as well as providing other services like geo-fencing, customized list targeting, and programmatic buying.