CASE STUDY : Car Dealership


Our client, a car dealership, launched a new digital campaign and needed a way to gauge the effectiveness this campaign on customer visits to their dealership. They also hoped the campaign would boost the number of web-based appointments made. To track this, we used two local digital campaign strategies.

Solution


Our client wanted to increase the store visits over a year. Launch Media used two strategies: GPS Retargeting and Geo-targeting. We focused on increasing website visits, appointments, and in-store visits. Our first strategy retargeted geographic areas to increase visits to and appointments made on their website and second, we geo-targeted visitors of other competitor dealerships.

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Results


GPS Retargeting
0
IMPRESSIONS

0.12 %

AVERAGE CTR


1 789

CLICKS

263.3%

GEO LIFT


6 months

AD CAMPAIGN DURATION

0
STORE VISITS
Geotargeting
0
IMPRESSIONS

0.14%

AVERAGE CTR

3 months

AD CAMPAIGN DURATION
0
CLICKS

The campaign’s CTR tripled from 0.07% to 0.21% in only 21 days thanks to the implementation of Dynamic Banners.

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