Our client, a car dealership, launched a new digital campaign and needed a way to gauge the effectiveness this campaign on customer visits to their dealership. They also hoped the campaign would boost the number of web-based appointments made. To track this, we used two local digital campaign strategies.
Solution
Our client wanted to increase the store visits over a year. Launch Media used two strategies: GPS Retargeting and Geo-targeting. We focused on increasing website visits, appointments, and in-store visits. Our first strategy retargeted geographic areas to increase visits to and appointments made on their website and second, we geo-targeted visitors of other competitor dealerships.
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Results
0
IMPRESSIONS
0.12 %
AVERAGE CTR
1 789
CLICKS
263.3%
GEO LIFT
6 months
AD CAMPAIGN DURATION
0
STORE VISITS
0
IMPRESSIONS
0.14%
AVERAGE CTR
3 months
AD CAMPAIGN DURATION
0
CLICKS
The campaign’s CTR tripled from 0.07% to 0.21% in only 21 days thanks to the implementation of Dynamic Banners.
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