CLIENT SUCCESS STORY.
SOLUTION
Our client wanted to increase the store visits over a year. Launch Media used two strategies: GPS Retargeting and Geo-targeting. We focused on increasing website visits, appointments, and in-store visits. Our first strategy retargeted geographic areas to increase visits to and appointments made on their website and second, we geo-targeted visitors of other competitor dealerships.
CAR DEALERSHIP
Our client, a car dealership, launched a new digital campaign and needed a way to gauge the effectiveness this campaign on customer visits to their dealership. They also hoped the campaign would boost the number of web-based appointments made. To track this, we used two local digital campaign strategies.
RESULTS
GPS Retargeting
IMPRESSIONS
0
0.12 %
AVERAGE CTR
1789
CLICKS
263.3%
GEO LIFT
6 months
AD CAMPAIGN DURATION
STORE VISITS
0
Geotargeting
IMPRESSIONS
0
0.14%
AVERAGE CTR
3 months
AD CAMPAIGN DURATION
CLICKS
0
DISCOVER OTHER CASE STUDIES
PIZZA CHAIN RESTAURANT
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FURNITURE CHAIN STORE
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POOL MANUFACTURER
Discover how this pool manufacturer has been able to drive in-store traffic and maximize conversion…
OUTDOOR APPAREL
Learn how this outdoor outfitter used connected TV to target the right audience with the right technology...
CAR DEALERSHIP
Learn how this car dealer has been able to measure the effectiveness of their digital campaigns …
NUTRITIONAL SUPPLEMENTS
See how one company used AI to grow its customer base and increase e-commerce sales...
LET'S GET STARTED.
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