Black Diamond is an outdoor apparel company specializing in equipment for climbing, skiing and mountain sports. Their brands are carried at large retailers such as REI, and Dicks Sporting Goods. Their agency hired us to develop special promotions and programs that would both build brand awareness, but also sell merchandise with a strong and demonstrable CTV ROAS. Through our exclusive inventory partnerships and direct response background, we were able to deliver fabulous results on both objectives.
Solution
The Strategy
Channels
• Connected TV and Display Banners
Campaign Details
• Connected TV sponsorship of the 2018 Winter Olympics
• Established brand’s consideration window and flighted display banner ads accordingly for optimal performance.
• Deployed “Smart Pixel Technology” to ignore accidental clicks for improved retargeting
Results
• Blended CPA of $8.23
• 17.9 ROAS (return on ad spend)
• Verified results from “Order ID” attribution methodology for increased transparency
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Take Away:
- Target the right audience with right strategy
- Target the right audience with right technology and digital strategy
- Emotional “hook” for audience
- Eliminate and waste(Serve to ideal perspective customer)
Results
0
IMPRESSIONS
98.2%
AVERAGE VTR
286
DISPLAY CLICKS
8.23
CPA
2 months
AD CAMPAIGN DURATION
0
ROAS
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