A major pools specialist company wanted to generate traffic to their stores to maximize sales opportunities. Our client wanted to target clients who had visited their website as well as identify other customers who are ready to buy a pool or spa by targeting visitors from competing stores within 10 miles of their own stores.
We used a 4 months time period to target our efforts. Our ad campaign focused on Past Location and Site Retargeting strategies. How did we do this? First, we collected all website visitors and used a Website retargeting campaign. Second, we used GPS Retargeting to deliver ads to visitors of competitors’ brick-and-mortar locations.