CASE STUDY : International Nutritional Supplement Company


BiPro is an international nutritional supplement company specializing in all-natural clean protein powder mixes and enhanced water drinks. The company wanted to break in to new markets and increase online ecommerce sales.

Solution


We used proprietary AI (Artificial Intelligence) pixel technology to expand the customer base and reach new markets. The technology learns from the behavior and attributes of existing website visitors and ecommerce transactions. It builds out an audience profile to target new customers based on the profile and online behaviors of existing BiPro customers. We then deliver display ads to this new customer base. As the AI technology learns, it constantly refines itself and adds new behavioral attributes to target new potential customers and deliver a lower cost to convert to sales.

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Results


AI Display Strategy
0
IMPRESSIONS

20.2

% TOTAL ONLINE SALES


6466

CLICKS

214

OPTIMIZED TRAITS


2 months

AD CAMPAIGN DURATION

0
PURCHASES
Sales Increases in Targeted Groups

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