We used proprietary AI (Artificial Intelligence) pixel technology to expand the customer base and reach new markets. The technology learns from the behavior and attributes of existing website visitors and ecommerce transactions. It builds out an audience profile to target new customers based on the profile and online behaviors of existing BiPro customers. We then deliver display ads to this new customer base. As the AI technology learns, it constantly refines itself and adds new behavioral attributes to target new potential customers and deliver a lower cost to convert to sales.