INDUSTRY TRENDS & INSIGHTS.
DIGITAL MEDIA: BREAKING DOWN
INDUSTRY JARGON & ACRONYMS
PROGRAMMATIC ADVERTISING
Programmatic TV ads help ensure you get the right message, to the right person, at the right time. This cost-effective tactic allows for precise and highly targeted ads that will deliver significant results.
CTV ADVERTISING
Connected TV (CTV) is premium content that is streamed via apps, smart TVs or XBox, Roku, Apple TV and Amazon Fire TV devices. Ads are personalized and targeted based on your ideal buyer’s interests.
OTT ADVERTISING
Over-the-top (OTT) media is delivered to viewers over the Internet, on-demand and bypassing cable providers. Ads are placed within streaming content via apps like Hulu and YouTube TV.
LOCATION-BASED ADVERTISING
Geo advertising simply means targeting ads based on user location data. Thanks to smartphones, social media and search engines, you can reach audiences that are more likely to make a purchase.
DIGITAL AUDIO ADVERTISING
Your customers are listening. And now you reach even more potential buyers by placing ads where they enjoy their favorite podcasts, music and digital radio shows.
SEARCH ENGINE OPTIMIZATION
A flashy website with the ultimate user experience deserves more views than family and friends. Learn more about the ever-changing strategies to bring your website to the top of the search engines while driving qualified traffic.
PROGRAMMATIC ADVERTISING
Programmatic TV ads help ensure you get the right message, to the right person, at the right time. This cost-effective tactic allows for precise and highly targeted ads that will deliver significant results.
CTV ADVERTISING
Connected TV (CTV) is premium content that is streamed via apps, smart TVs or XBox, Roku, Apple TV and Amazon Fire TV devices. Ads are personalized and targeted based on your ideal buyer’s interests.
OTT ADVERTISING
Over-the-top (OTT) media is delivered to viewers over the Internet, on-demand and bypassing cable providers. Ads are placed within streaming content via apps like Hulu and YouTube TV.
LOCATION-BASED ADVERTISING
Geo advertising simply means targeting ads based on user location data. Thanks to smartphones, social media and search engines, you can reach audiences that are more likely to make a purchase.
DIGITAL AUDIO ADVERTISING
Your customers are listening. And now you reach even more potential buyers by placing ads where they enjoy their favorite podcasts, music and digital radio shows.
SEARCH ENGINE OPTIMIZATION
A flashy website with the ultimate user experience deserves more views than family and friends. Learn more about the ever-changing strategies to bring your website to the top of the search engines while driving qualified traffic.
WHAT IS STREAMING TV INVENTORY?
Streaming TV inventory refers to the available advertising space or time slots that can be used by advertisers to display their ads on streaming TV services. It includes the number of ad slots, the ad format, and the demographics of the audience that can be reached through the service. There are many platforms that offer streaming TV inventory for advertisers, but some of the top platforms include Roku, Hulu, Amazon Advertising (Amazon Prime Video, Fire TV & IMDb TV), YouTube, Pluto TV, Tubi and Disney Advertising Sales (Disney+, Hulu, and ESPN+)
Roku Advertising
Roku has 70M active users who streamed 87 billion hours of content in 2022. Their users represent great purchasing potential as the average revenue per user grew from $4.17 in 2018 to $44 in 2022. Your ads can be personalized and targeted to your ideal viewer, maximizing your ad dollars and ROI.
YouTube TV Advertising
In July 2022, YouTube TV became the largest streaming service in the US for live TV with 5M subscribers. Even more impressive, YouTube—video sharing platform and 2nd largest search engine—has 210M US viewers. Maximize your reach with targeted ads on live or on-demand TV and within YouTube videos.
Hulu Advertising
At the end of 2022, Hulu had 47M paid subscribers and 60% of users who watch content with ads. Hulu ads are served to viewers based on interests and preferences, which allows you to reach your target audiences, without them feeling invaded, and with an high probability of conversion.
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