INDUSTRY TRENDS & INSIGHTS.
DIGITAL MEDIA: BREAKING DOWN
INDUSTRY JARGON & ACRONYMS
WHAT IS STREAMING TV INVENTORY?
Streaming TV inventory refers to the available advertising space or time slots that can be used by advertisers to display their ads on streaming TV services. It includes the number of ad slots, the ad format, and the demographics of the audience that can be reached through the service. There are many platforms that offer streaming TV inventory for advertisers, but some of the top platforms include Roku, Hulu, Amazon Advertising (Amazon Prime Video, Fire TV & IMDb TV), YouTube, Pluto TV, Tubi and Disney Advertising Sales (Disney+, Hulu, and ESPN+)
Roku has 70M active users who streamed 87 billion hours of content in 2022. Their users represent great purchasing potential as the average revenue per user grew from $4.17 in 2018 to $44 in 2022. Your ads can be personalized and targeted to your ideal viewer, maximizing your ad dollars and ROI.
YouTube TV Advertising
In July 2022, YouTube TV became the largest streaming service in the US for live TV with 5M subscribers. Even more impressive, YouTube—video sharing platform and 2nd largest search engine—has 210M US viewers. Maximize your reach with targeted ads on live or on-demand TV and within YouTube videos.
At the end of 2022, Hulu had 47M paid subscribers and 60% of users who watch content with ads. Hulu ads are served to viewers based on interests and preferences, which allows you to reach your target audiences, without them feeling invaded, and with an high probability of conversion.
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