Delivery, not leads
Impressions, delivery and frequency building toward a few exposures per household. Judging lead volume this early tells you nothing yet.
White label · For agencies
White-label Connected TV, under your brand.
We become the CTV and streaming-audio team you did not have to hire. You send the brief, the budget, the geography and the creative. We turn it into a live plan in days — and your client never has to learn a single platform.
Your brand, not ours
Your name on the plan and the reports. Ours on nothing your client sees unless you want it there.
90–98%completion on real Connected TV inventory
Daysto a live plan, not a six-week platform onboarding
$2.5–5ka month in media starts a single-market test
Where your client's ads runPremium streaming and FAST
- Hulu
- Disney+ / ESPN
- Paramount+
- Peacock
- Roku Channel
- Tubi
- Pluto
- YouTube on TV screens
- Podcast networks
- Streaming radio
We will not tell you we own Hulu — nobody honest says that. Premium and FAST inventory, direct and through private marketplaces where those paths exist, and the open exchange only when quality holds.
The split
You keep the client. We keep the plumbing.
Everything your client sees has your name on it. Everything behind it is ours to run.
You keep
- The client relationship
- Strategy and how it is positioned
- Pricing — you set the margin
- Creative direction and landing pages
- The CRM and the story in the QBR
- Your name on the deck and the reports
We handle
- Inventory access and deal IDs
- Trafficking, frequency caps, dayparting
- Household-level targeting
- The CTV and streaming-audio mix
- Mid-flight optimisation
- The performance file, in your branding
The local argument
Not eighty million households. The right forty thousand.
National platforms are built for national budgets. A Minnesota HVAC company needs the right households in its trade area, on the big screen, at a frequency that sticks — with sports adjacency, local news and weather, and no budget burned on lake-home viewers who are not the customer.
- Minneapolis–Saint Paul
- Rochester
- Duluth
- A zip code or a radius
How it runs
From brief to live, without the overhead.
- You send the brief
The budget, the geography, the creative and the goal. We do not need to meet your client to start.
- A live plan in days
The Connected TV and audio mix, the households it reaches and how often, and how each number will be measured — ready for your name.
- We buy and optimise
Deal IDs, trafficking, frequency caps and dayparting. A bad placement is pulled mid-flight, not found at the quarterly review.
- You report it as yours
The performance file arrives in your branding, for your deck and your QBR.
The first ninety days
What to tell your client to expect.
Written so you can repeat it on a call. None of it is a promise of return in week two, because nobody can honestly make one.
Branded search moves
Branded search and direct traffic usually begin to lift if the creative and the geography are right — the first honest signal the buy is working.
Lift is fair to talk about
Often 10–25% against baseline on site or store activity, where measurement was set up at the start. Cost per acquisition usually improves as frequency and creative settle.
Completion rate is the number to watch first. Expect 90 to 98% on real Connected TV inventory. Under about 90% and something is wrong with the supply or the creative file — worth finding in week two rather than at the quarterly review.
What a partnership looks like
They look bigger without adding headcount.
A mid-size full-service shop, strong in traditional and digital, kept losing RFPs the moment streaming TV came up. We ran Connected TV and audio under their brand for a regional home-services book: they sold it, we ran it. Ninety days in they had completion rates in the mid-90s and site lift they could put next to search — and they stopped introducing a third vendor on every pitch. They added two more clients on the same stack.
Names withheld. It is white label.
Common questions
The things agencies ask first.
Answered the way we would answer them on a call, so you can repeat them to a client without checking with us.
What is white-label CTV advertising?
A specialist agency plans, buys and optimises Connected TV campaigns that are delivered under your brand. Your client sees your name on the plan and the reporting. You keep the relationship and set the pricing; the buying, trafficking and optimisation happen behind you.
How fast can a campaign go live?
A live plan in days rather than a six-week platform onboarding — and your client never has to learn a buying platform.
What is the minimum budget for a Connected TV campaign?
A single-market test that is not a science project starts at roughly $2,500 to $5,000 a month in media. The Twin Cities DMA works at the low end when the geography is tight. Statewide or multi-DMA buys need more. Below that you can run Connected TV, but you will not build enough household frequency to judge anything.
What is the difference between OTT and CTV?
OTT is video delivered over the internet rather than by cable or satellite, on any device. CTV is that same streaming content watched on a television — smart TVs, streaming sticks and consoles. We plan for the big screen first, because that is where household frequency builds.
What completion rate should a CTV campaign achieve?
Expect 90 to 98% on real Connected TV inventory. Anything below about 90% points at a problem with the supply or the creative file rather than the audience, and is worth investigating before spending further.
What do CTV CPMs cost in Minnesota?
Local premium Connected TV commonly lands in the high teens to mid-30s. The single-digit numbers that appear in some decks are remnant inventory. Streaming audio is cheaper reach and often runs alongside.
Will you talk to our client directly?
Almost never. The default is silent partner. If you want us on a call as your CTV specialist we will join, and a small 'powered by' line is available if you prefer that transparency — most partners decline it.
When does using a white-label partner stop making sense?
If you already have your own buying seats, a dedicated programmatic buyer and $50,000 a month or more flowing through CTV, run it yourself. We are fastest for agencies that do not want that overhead. It is also a poor fit for a two-week flight — Connected TV needs a runway.
Send us a brief and see the plan in days.
Your client, your pricing, your name on the reports. Everything behind it is ours.