LASER-FOCUSED ON EXISTING AND FUTURE BUYERS

If you want to reach new target consumers, Connected TV advertising is the most efficient, focused and measurable tactic.  CTV/OTT advertising helps you take control of who you target while laser-focusing how you spend your ad budget. The best part, CTV/OTT advertising is consumer centric and personalized with brand messages that resonate with the viewer’s lifestyle. These ads are also not skippable.

More about Connected TV Advertising
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HOW IT WORKS?

To reach your ideal customer we leverage data from AI pixels and website retargeting, look-alike audiences, location-based GPS targeting, and third-party data set filters. We then place ads programmatically based on real-time bidding. Campaigns are refined and optimized daily to ensure optimal success.
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TRADITIONAL VS CONNECTED TV 

When a traditional TV network has airtime to sell, companies purchase the spots to get their brand in front of their target audience. Despite rapid growth in CTV/OTT viewership, traditional TV advertising can still be a very effective tactic for many companies who want to reach the masses. The upside: you may reach a higher % of your customers. The downside: it can be incredibly expensive as you pay for viewers who don’t have an interest in what you offer.

CTV/OTT advertising helps you take control of who you target while laser-focusing how you spend your ad budget. The best part, CTV/OTT advertising is consumer centric and personalized with brand messages that resonate with the viewer’s lifestyle. These ads are also not skippable.
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CONNECTED TV HEADLINE

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Why Launch Media for Programmatic CTV Advertising?

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Our programmatic buying platform ensures your ads are delivered at the right time, with the right message and to the right audience—offering the best possible customer experience from the first touch.

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We use the latest tools to target your ideal customer, which provide data far beyond age, gender and location. We can target viewers with specific interests within specified income brackets, education levels, and more. We can also target zip codes down to precise longitude and latitude coordinates.

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Because our platform enables such precise targeting, our clients enjoy a 98% ad completion rate.

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You’ll get a custom-built lead management system sophisticated enough to track online and offline conversions. Every campaign is targeted, integrated into your CRM, and measured for results daily.

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Analytics! We provide deep campaign insights—from granular details by ad to broader campaign and year-over-year metrics to help you make informed decisions on future campaigns. Examples include:

  • Video completion rates
  • Optimal date/time, channels and devices used to view your ad.
  • Behavioral insights and attribution tracking data to determine what has been most successful in getting viewers to take action. This valuable data is used to create even more targeted campaigns.

LET'S GET STARTED.

Enough about us. We’d love to chat with you and learn more about your business. What are your goals? We’re ready to help you crush them. What keeps you up at night? We’ll try to solve that too. We’ll sleep better knowing we’ve helped your team develop an effective digital marketing strategy to grow your business.
Get in touch today or complete this short form and we’ll call you.
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