CLIENT SUCCESS STORY.
SOLUTION
The Strategy
Channels
- Connected TV and Display Banners Campaign Details
- Connected TV sponsorship of the 2018 Winter Olympics
- Established brand’s consideration window and flighted display banner ads accordingly for optimal performance.
- Deployed “Smart Pixel Technology” to ignore accidental clicks for improved retargeting Results
- Blended CPA of $8.23
- 17.9 ROAS (return on ad spend)
- Verified results from “Order ID” attribution methodology for increased transparency
TAKE AWAY:
- Target the right audience with right strategy
- Target the right audience with right technology and digital strategy
- Emotional “hook” for audience
- Eliminate and waste(Serve to ideal perspective customer)
RESULTS
GPS Retargeting
IMPRESSIONS
0
98.2%
AVERAGE VTR
286
CLICKS
8.23
CPA
2 months
AD CAMPAIGN DURATION
ROAS
0
LET'S GET STARTED.
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