CREATIVE SPECIFICATIONS

SUCCESS IS OUR STANDARD.

For us, business is personal. And a strong relationship based on transparency and communication is key. It’s critical for us to understand your business, growth objectives and marketing goals in order to develop the best multi-channel strategy to boost campaigns and deliver game-changing results.

You’ll work and communicate directly with our senior team, while benefiting from the collective genius of our broader team. We are a small, but well-connected agency with big talent and strategic partnerships. We’re agile and able to quickly pivot as markets change while executing with black belt prowess.

Our low overhead = a much higher % of your budget is spent on your campaign when compared to larger agencies with layers of management, headcount expenses and expensive offices.

We buy millions of dollars of media. Your campaigns will benefit from our buying power as we buy premium inventory directly from publishers and programmers so there are no ‘middle-person’ markups.

We provide the insights you need to make smart, informed marketing decisions using best-in-class software that offers powerful data and analytics collected from your customers and target audience.

CTV

Hosted File Types:

Only MP4 files are allowed for CTV ad placements.

File Size:

Provide the highest quality raw video available, (typically 500mb and over) Our Ad server will create all compressed versions required

Duration:

Using discrete work and home census datasets, we can target specific Device IDs.

Resolution: 1920×1080

3rd Party Tags:

Third-party creatives must be VAST tags only (Built to 2.0 Standard)
  • Bitrate Range: 18,000 kbps to 30,000 kbps
  • Frame Rate: 23.98 or 29.97
  • Audio Sample Rate: 48 kHz

HTML 5 DISPLAY

File Types

  • HTML/Text: HTML, JS, CSS,
  • Images: JPG, JPEG, GIF, PNG, and SVG

File Sizes

  • Initial Load: 300 KB Max
  • Subload: 600 KB Max
  • Max Initial File Load: 10 files
  • Max Subload File Count: 100 files
  • Max File Size: 5 MB Max
  • User-Initiated Load: 2.2 MB Max Recommended

Ad Formats

  • 970×250
  • 300×600
  • 300×250

Additional Resources

  • HTML5 Creative Specifications.pdf
  • HTML5 Code Sample

DOOH

Video (recommended)

  • VAST or MP4
  • 8 Seconds Length
  • 16:9 (Most outdoor placements, i.e. Billboards)
  • 3.5:1 (Most outdoor placements, i.e. Billboards)
  • 9:16 (Most indoor placements, i.e. Mall Kiosk)

Display

  • 1400×400 – 3.5:1 (Most outdoor placements, i.e. Billboards)
  • 1920 x 1080 – 16:9 (Most outdoor placements, i.e. Billboards)
  • 1080×1920 – 9:16 (Most indoor placements, i.e. Mall)

DISPLAY

File Types: GIF, JPEG, PNG

Maximum File Size: 150K

Top Performing Ad Formats:

  • 300×350
  • 320×50
  • 728×90
  • 300×600

AUDIO

File Types: MP3, M4A, WAV

Duration: Exactly 15 seconds or Exactly 30 Seconds (30 Seconds is Highly Recommended)

Minimum Bitrate: 160 Kbps

Companion Banners:

File Types: JPEG/JPG, PNG

File Size: 300×250

LET'S GET STARTED.

Enough about us. We’d love to chat with you and learn more about your business. What are your goals? We’re ready to help you crush them. What keeps you up at night? We’ll try to solve that too. We’ll sleep better knowing we’ve helped your team develop an effective digital marketing strategy to grow your business.
Get in touch today or complete this short form and we’ll call you.
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