Better together.
White-label media buying for agencies that would rather add Connected TV, programmatic, audio and search to what they offer than build a trading desk to do it. We buy it. You own the relationship.
Two ways to run it.
Some partners want us invisible. Others want us on the call. We take your lead — the goal is to support your agency, not to be seen supporting it.
Fully white label
Your client never hears our name. We plan, buy and optimise; you present the work and own the relationship. Reporting arrives in your brand, on your schedule, ready to forward.
- Your brand on every report
- We never contact your client
- You set the margin
In lock-step
We join your calls as part of your team. Useful when the channel is unfamiliar to the client and they want to hear the detail from whoever is actually buying it.
- We take the technical questions
- You stay the lead
- One combined plan
Millions in media, straight from publishers — no middle-person markup.
What you actually get.
For us business is personal, and a relationship built on transparency is the whole product. These are the six things partners tell us make the difference.
You work and communicate directly with the people buying the media. There is no account manager relaying questions to a trader you never meet, because there is no layer to relay through.
Low overhead is not a slogan, it is arithmetic. No expensive offices and no layers of management means a materially higher share of the budget is spent on media rather than on the agency spending it.
We buy millions of dollars of media and buy it directly from publishers and programmers. Your campaigns inherit that buying power, and there is no middle-person markup sitting between the budget and the impression.
Markets shift, a client changes direction, a channel underperforms in week two. Being small means the plan changes that week rather than at the next quarterly review.
Planning, trafficking, monitoring, optimisation and reporting come off your team's plate. Every decision still goes through you, and nothing spends without a yes.
A live dashboard showing spend, placements and results as they happen — not a PDF assembled after the month has closed. Put your logo on it and give your client the login.
The channels you can add tomorrow.
Every one of these is planned, bought and measured in-house. Take one, or take the mix.
From brief to live, without the overhead.
The client's goal, the budget, the constraints. We do not need to meet them to start.
Channel mix, expected reach, cost per outcome, and how each number will be measured. Priced so your margin is yours to set.
The plan arrives in a form you can put your name on. Change anything you like before it goes out.
Live from launch. Your dashboard, your branding, your client's login if you want them to have one.
One thing we will always be straight about: if a channel is wrong for your client’s budget, we will say so before it is bought rather than after it underperforms. A single-market test that is not a science project starts around $2,500–$5,000 a month in media — the Twin Cities DMA works at the low end when the geography is tight, while statewide or multi-DMA needs more. Below that you can run Connected TV, but you will not build enough household frequency to judge anything, and a partner who lets you sell it anyway is not worth having.
Let's talk about your next client brief.
Tell us your goals. We'll show you the plan — and the numbers behind it.