Google Ads that answer to real leads, not clicks.
Search engine marketing puts your business at the top of Google the moment someone searches for what you do. We build and run the Google Ads campaigns, check that what Google counts as a conversion is a real call or form, and cut the spend that brings nobody.
- Real conversions only. Tracking checked against actual calls and forms, so the numbers you are judged by are true.
- Reviewed every week. Search terms, bids and ads looked at weekly, and the wasted searches blocked.
- Your budget, your call. Budgets move only when you decide they should.
Paid search, run to your goals
Search ads show above the regular results when someone types a search you have chosen to bid on, and you pay when they click. Done well, it is the fastest way to reach people who are ready to buy today. Done badly, it is the fastest way to pay for clicks that never call.
The difference is in the details most accounts skip: a campaign structure built around the jobs you actually want, negative keywords that keep out the wrong searches, landing pages that make the click worth it, and conversion tracking that counts real leads. A conversion count that includes map taps or a duplicated tag makes an account look better than it is, so that is the first thing we check.
High-intent demand, the moment it appears.
What we run
Google Ads first, and Microsoft Bing where your audience justifies it.
- Search campaigns
- Performance Max
- Keyword and campaign structure built on intent
- Negative keywords and search-term reviews
- Responsive search ads, tested
- Conversion tracking checked against real leads
- Landing-page guidance
- A monthly plain-English report
How it runs
- Audit or build
An account that is already running gets a full review first, starting with whether its conversions are real. A new one is built around the services and the area you want.
- Launch
Campaigns go live with tracking verified, so the first week's numbers can be trusted.
- Review every week
Search terms, bids, ads and schedules are reviewed, and every change is approved before it is made.
- Report every month
What was spent, what came in and what changes next, in plain English.
Search ads and Local Service Ads, side by side
For home-service trades, Google's Local Service Ads sit above the search ads and charge per lead rather than per click. Running both is common: Local Service Ads for the calls, search ads for the services and areas Local Service Ads do not cover.
And when you run Connected TV, search is where the people who saw the commercial go next, so the two are planned together.
The other digital services
Local Service Ads
Pay per lead at the very top of Google, with Google's badge beside your name.
Explore serviceAI Services
AI that answers your calls, gets you named in AI search, and watches your competitors.
Explore serviceSearch Engine Marketing across Minnesota
26 Minnesota markets, each with its own local page. We run campaigns anywhere in the country.
Questions people ask
What people want to know before they start, answered the way we would answer on a call.
What happens to an account that is already running?
We review it before changing anything: whether its conversions are real, which searches it is paying for and where the money goes. You get the findings first, then the plan.
How quickly does it start working?
Paid search starts producing data within days of launch: the searches, the clicks and the first leads. The first month is for learning which searches bring work, so judge it on the months after, not the first week.
Google or Bing, or both?
Both, where the audience justifies it. We build the campaign structure around your actual business goals and the intent behind each keyword, not just around whichever platform is easiest to manage.
How do you make sure we're not paying for the wrong clicks?
Intent-based keyword structure up front, continuous bid and creative testing, and conversion tracking tied to real outcomes — not just clicks — so budget moves toward what actually converts.
Will you touch our landing pages?
We'll tell you what's hurting quality score and conversion rate, and can build or fix the landing page as part of the program — a paid click sent to a weak page is the most common way search budget gets wasted.
Tell us what you need. We will show you where to start.
Tell us your goals. We'll show you the plan — and the numbers behind it.