Seven campaigns.Every one counted.
These are campaigns we ran and published at the time. The figures are copied from the original write-ups, client names are withheld, and each entry says how its result was counted: a store visit, an order, a cost per visit.
- Published campaign 7 on this page. A real past campaign, with its published figures.
- Illustrative example 1 on this page. A worked example of method, not a client.
Illustrative imageWhat ran, and what it was counted in.
- Published campaign2 months, 2018
Outdoor apparel on Connected TV, checked against order IDs
An outdoor apparel and equipment company that sells online
- Return on ad spend (ROAS)
- 17.9
- Average view-through rate (VTR)
- 98.2%
- Blended cost per acquisition (CPA)
- $8.23
- Published campaign6 months
Counting showroom visits for a car dealership
A car dealership
- Store visits
- 303
- Geo lift
- 263.3%
- Impressions
- 1,440,436
- Published campaign3 months
A take-out special for a pizza chain, counted at pickup
A pizza chain with locations in major metropolitan areas
- Store visits
- 888
- Geo lift
- 269.7%
- Impressions
- 402,525
- Published campaign30 days
Thirty days of digital audio for a retailer
A retail client
- Store visits
- 23,419
- Cost per store visit
- $2.95
- Impressions
- 14,799,119
- Published campaign6 weeks
Six weeks to bring shoppers into furniture showrooms
A furniture chain with several stores in one region
- Store visits
- 163
- Geo lift
- 53.43%
- Impressions
- 1,082,751
- Published campaign4 months
Store traffic for a pool and spa specialist
A pool and spa specialist with its own stores
- Store visits
- 1,233
- Impressions
- 3,036,020
- Impressions
- 11,913,554
- Published campaign4 months
Finding new online buyers for a supplement company
An international nutritional supplement company
- Purchases
- 297
- Of total online sales, as the original labels it
- 20.2%
- Impressions
- 2,946,879
- Illustrative exampleA six-month plan
Growing deposits by reaching fewer, better-matched households
A community bank (an example, not a client)
A worked example of method. Its figures are examples and sit on its own page, labelled.
Read the study
Client names are withheld. One entry is a worked example, not a client: its figures are illustrative, and it is labelled wherever it appears. A past result is not a forecast. Yours will depend on your market, your budget and your offer.
A campaign is read in order.
Most of the campaigns above were counted at the store door. A Connected TV campaign is read the same honest way, one month at a time, and every month you get a plain-English report of what ran and what moved.
90 to 98% of viewers watch to the end on real Connected TV inventory. If a campaign runs under about 90%, something is wrong with the supply or the file, and we go and find it.
- Month 1
Delivery and frequency
Did the commercial reach the right households, and often enough to register? Leads tell you nothing this early.
- Month 2
Search and site visits
Branded search and direct traffic usually start to move, if the creative and the geography are right.
- Month 3
Lift against a baseline
Often 10 to 25% over where you started, on site or store activity, when measurement was set up at the beginning. A typical range, not a promise.
Want the full story on one of these?
Ask us how any campaign here was built and counted. We will walk you through it.