Connected TV, under your brand.
We become the CTV and streaming-audio team you did not have to hire. You send the brief, the budget, the geography and the creative. We turn it into a live plan in days rather than a six-week platform onboarding — and your client never has to learn The Trade Desk, Roku OneView or Amazon DSP.
You keep the client. We keep the plumbing.
Your name is on the deck and on the dashboard. Ours is on nothing the client sees unless you want it there.
- The client relationship
- Strategy framing and how it is positioned
- Pricing to the client — you set the margin
- Creative direction and landing pages
- The CRM and the story you tell in the QBR
- Your name on the deck and on the dashboard
- Inventory access and deal IDs
- Trafficking, frequency caps and dayparting
- Household-level targeting
- The CTV and streaming-audio mix
- Mid-flight optimisation
- The raw performance file, in your branding
Named, because vague is worthless.
We are not going to tell you we own Hulu — nobody honest says that. We buy across premium and FAST inventory, direct and through private marketplaces where those paths exist, and the open exchange only when quality holds.
We can tighten to Minneapolis–Saint Paul, Rochester or Duluth, or to a zip or radius, without the national platform’s minimum-audience problem. A Minnesota HVAC company does not need eighty million households. It needs the right forty thousand in its trade area, on the big screen, at a frequency that sticks — and someone who will kill a bad placement at nine in the morning.
What to tell your client to expect.
Written so you can repeat it on a call. None of it is a promise of return in week two, because nobody can honestly make one.
Impressions, delivery and frequency building toward a few exposures per household. Judging lead volume this early tells you nothing — the campaign has not reached enough households often enough to have done anything yet.
Branded search and direct traffic usually begin to lift if the creative and the geography are right. This is the first honest signal that the buy is working.
Often 10–25% against baseline on site or store activity, where measurement was set up at the start. Cost per acquisition usually improves as frequency and creative settle.
Completion rate is the number to watch first. Expect 90 to 98% on real Connected TV inventory. Under about 90% and something is wrong with the supply or the creative file — which is worth finding in week two rather than at the quarterly review.
The things agencies ask first.
Answered the way we would answer them on a call, so you can repeat them to a client without checking with us.
A specialist agency plans, buys and optimises Connected TV campaigns that are delivered under your brand. Your client sees your name on the plan and the reporting. You keep the relationship and set the pricing; the buying, trafficking and optimisation happen behind you.
A single-market test that is not a science project starts at roughly $2,500 to $5,000 a month in media. The Twin Cities DMA works at the low end when the geography is tight. Statewide or multi-DMA buys need more. Below that you can run Connected TV, but you will not build enough household frequency to judge anything.
Expect 90 to 98% on real Connected TV inventory. Anything below about 90% points at a problem with the supply or the creative file rather than the audience, and is worth investigating before spending further.
Local premium Connected TV commonly lands in the high teens to mid-30s. The single-digit numbers that appear in some decks are remnant inventory. Streaming audio is cheaper reach and often runs alongside.
Almost never. The default is silent partner. If you want us on a call as your CTV specialist we will join, and a small 'powered by' line is available if you prefer that transparency — most partners decline it.
If you already have DSP seats, a dedicated programmatic buyer and $50,000 a month or more flowing through CTV, run it yourself. We are fastest for agencies that do not want that overhead. It is also a poor fit for a two-week flight — Connected TV needs a runway.
Send us a brief and see the plan in days.
Tell us your goals. We'll show you the plan — and the numbers behind it.