Custom Audience Targeting
GPS, behavioral and first-party data build precise custom audiences — from competitor conquesting to retargeting people who visited a location.
Every dollar aimed at the people most likely to buy.
Built to deliver
Not everyone in the metro. The people most likely to buy.
Our process, applied to your goals
Discovery
We learn your business, goals, margins and market — then define what success actually looks like in numbers, not impressions or clicks. Nothing gets planned until we agree on what a win looks like.
Strategy
We shape the audience, channel mix and measurement plan built to move your specific outcome — usually two or three channels working together, never a template copied from another account.
Build
Creative, audiences, tracking and landing experiences are produced and QA'd before a dollar is spent, so launch day is never also the first day something gets tested.
Launch
Campaigns go live across channels with pacing, brand-safety and conversion tracking verified — every placement checked before it's live, not after.
Optimization
We continuously shift budget to what's working — creative, audiences and placements — in real time, toward the outcome that matters, not just the cheapest click.
Reporting
You see what we see: spend, results and next moves, reported in plain numbers — the same ones the team optimises against, nothing dressed up after the fact.
Custom Audience Targeting across Minnesota
26 Minnesota markets, each with its own local page.
Related services
Questions people ask
What people want to know before running custom audience targeting with us — answered the way we'd answer on a call.
What data actually builds these audiences?
GPS location history, behavioral signals and, where you have it, your own first-party customer data — combined to build a list of the people most likely to actually buy, not just anyone who fits a broad demographic.
Can you target people who visited a competitor?
Yes — that's competitor conquesting. We build a virtual boundary around a rival's location and reach the devices that were physically there.
What if I don't have my own customer data yet?
We can start from location and behavioral targeting alone and layer in first-party data once you have it — a website, a CRM or a loyalty list are all we need to onboard it.
Ready to grow with Custom Audience Targeting?
Tell us your goals. We'll show you the plan — and the numbers behind it.