Connected TV for dental practices.
Most people are a little overdue and a little embarrassed about it. A friendly face on their own TV, from a practice ten minutes away, is a good reason to finally make the call.
How many new patients could you be getting?
Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.
$2,500 to $5,000 a month is a real single-market test when the area is tight: a handful of zip codes, not the whole metro.
Planning receipt
No. 14 of 26
Dental practices
One month
- Media budget
- $5,000
- Homes that see iteach about 3 to 6 times
- 43K to 86K
- Watched to the end90 to 98% of 235K to 282K plays
- 212K to 276K
- new patient appointments$5,000 at $70 to $220 each
- 23 to 71
- new patientshow many in 10 you close
- Step 03
- Ticket: Exam, cleaning and X-raysthe sale, not your profit
- $50 to $350
What they are worth
Answer step 03 to finish the receipt.
A planning range worked from your own inputs. It is not a forecast or a guarantee, and no two months or markets are the same.
Measured in new patient appointments.
The result that counts is a new patient appointment on the schedule. That is what the plan is built around, and what your monthly report keeps score on once measurement is set up.
- Month 1
Delivery and frequency.
Your commercial builds toward a few views in each home. Do not judge new patient appointments yet.
- Month 2
Search starts to move.
Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.
- Month 3
Lift is fair to talk about.
Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.
All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.
The homes you pick. Nobody else.
Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.
Ten minutes from the chair
People pick a dentist close to home. We keep the commercial to the zip codes around your practice.
Often enough to stick
Choosing a dentist is not urgent until it is. Frequency is set so the same households see you a few times a month, every month.
- 30%Connected TVYour commercial, full screen, in the homes you picked.
- 35%SearchCatches people when they look you up by name.
- 25%DisplayYour name on the sites and apps they use between shows.
- 10%AudioPodcasts and streaming radio: cheaper reach alongside the TV.
A typical split for this kind of business, not a result. Yours is built around your area and your budget.
Thirty seconds. Three beats.
Here is the shape of a commercial for a family dental practice. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.
Already have a video that works on a TV? We can run that instead.
- 0:00
The hook
- We see
- A reminder postcard on a refrigerator, under a magnet. The date on it is two years old.
- We hear
- It has been a while. We do not judge.
- 0:05
The offer
- We see
- Your front desk, and your hygienist laughing with a patient.
- We hear
- [Your Practice] is taking new patients. [Your new-patient offer], [your hours].
- 0:22
What to do next
- We see
- Your name, your cross streets and your number.
- We hear
- Book your first visit online tonight. [Your Practice].
Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.
Other industries
Your practice on their TV. The new patient in your chair.
Tell us your budget and your area. We come back with a plan and the estimates behind it, and nothing is spent until you approve it.