E1 · Month oneYour name gets on TV
Plays and frequency build toward a few views per home. Judging calls this early tells you nothing yet. This month is about being seen.
Connected TV · Minnesota
What does your budget put on the big screen?
Full-screen, unskippable ads on Hulu, Peacock, Tubi and more, shown only in the homes you serve. Move the budget and watch the neighborhood light up.
Illustration. The numbers are the estimate.
Estimate · $5,000 a month
43K to 86Khomes see your ad each month
- Plays on TV screens
- 235K to 282K
- Views per home
- 3 to 6
- Watched to the end
- 212K to 276K
Estimates, not a promise: ranges from our live delivery rates, assuming each home sees it 3 to 6 times a month and 90 to 98% watch to the end.
Full screenOn the TV in the living room. Not a phone, not a sidebar.
UnskippableIt plays start to finish, the way a TV commercial does.
90 to 98%watched to the end on real Connected TV inventory.
Your zipsOnly the homes in the area you serve: a city, a zip code or a radius.
Where your ad plays
The streaming services people already watch.
Your ad plays here
- Hulu
- Disney+ and ESPN
- Paramount+
- Peacock
- The Roku Channel
- Tubi
- Pluto TV
- YouTube on TV
Full screen, inside the shows, the way a TV commercial always has.
Premium and free ad-supported streaming, mixed to your audience and what is available that month. We will not tell you we own Hulu. Nobody honest says that. We buy the space your ad runs in.
Why it works
Be seen before the search.
Nobody looks up a plumber until the water is on the floor. When it happens, they call the name they already know: the one they saw on TV last night.
Connected TV puts your name in their living room first. Full screen, on the shows they already stream, in the homes you actually serve, often enough that it sticks.
- Only the homes in your trade area. No paying for the whole state
- Planned at 3 to 6 views per home a month, so the name sticks
- A monthly report with the real numbers: plays, homes, completion
Local, not national
Not eighty million households. The right forty thousand.
National platforms are built for national budgets. A Minnesota HVAC company needs the homes in its own trade area, on the big screen, often enough to remember the name. We plan around what Minnesota actually watches: Vikings, Twins and Wild season, local news and weather.
- Minneapolis and Saint Paul
- Rochester
- Duluth
- A zip code or a radius
And closer than a zip code, when you need it.
- By neighborhoodOne neighborhood
Broadcast TV buys the whole market, Rochester to Duluth. We can draw the line around a single neighborhood: the one your crews are working in this month.
- By customer listYour customers
Give us the list of customers you already have and we build a custom audience from it.
- By website visitYour site visitors
Someone who visited your website can see your commercial on their TV afterwards.
- By placeWhere they've been
A competitor's lot, a trade show, a job fair. We can reach the people who were there for weeks after the doors close.
Before you buy TV from anyone
Three questions that tell you what a quote is worth.
Two Connected TV quotes can look the same and buy very different things. Ask these of anyone, including us.
How much of it plays on a TV?
What a low price can meanA low price often means phones, tablets and laptops mixed in and counted as TV.
What we doWe can run it on television screens only, and your report shows the split by device.
Which channels is it on?
What a low price can meanThe cheapest space is on channels nobody chose to watch.
What we doWe buy from a list of about 100 of the best-known publishers: NBC, ABC, Discovery, ESPN and your local stations. Live sports only or news only if you want it. Your report names every channel it ran on.
What does a thousand plays cost?
What a low price can meanWhen a quote is far below the rest, one of the first two answers is paying for it.
What we doTelevision screens only, on well-known channels, usually lands around $25 per thousand plays. We will put our quote beside anyone's and compare them line by line.
How it works
From a budget to your ad on TV.
- Tell us the area and the budget
The zip codes you serve, what you want to spend and what a new customer is worth to you. A phone call is enough.
- We build your plan
Which streaming services, how many homes, how often each one sees it, and how it will be measured. You see all of it before anything is spent.
- Your ad goes live
We produce your commercial with our production partner, or run the one you already have. We handle the buying, the targeting and the frequency caps.
- You see the real numbers
Every month: how many times it played, how many homes saw it, how many watched to the end, which channels it ran on and how much of it was on a TV screen. A weak placement is pulled mid-flight, not found at the end.
The first ninety days
Season one: three months, three episodes.
None of it is a promise of calls in week two, because nobody can honestly make one. Connected TV needs a runway. Give it three months.
E1 · Month one
E2 · Month twoPeople start looking you up
Searches for your business name and direct visits to your site usually begin to lift when the ad and the area are right. It is the first honest sign it is working.
E3 · Month threeLift is fair to talk about
Often 10 to 25% above your baseline on site or store activity, where measurement was set up at the start. Cost per customer usually improves as frequency settles.
The first number to watch is completion. Expect 90 to 98% of your ads watched to the end. Under about 90% and something is wrong with the placement or the video file. We find it in week two, not at the end of the quarter.
Questions
Questions people ask
What business owners want to know before they put their name on TV, answered the way we would on a call.
What counts as Connected TV?
Ad-supported streaming watched on an actual television — Hulu, Peacock, Tubi, Pluto TV, the Roku Channel and similar — through a smart TV, a streaming stick or a console. It plays full-screen and can't be skipped, the way a TV commercial does. It is not a video ad on a phone.
How much does it cost to start?
A single-market test starts at roughly $2,500 to $5,000 a month in media, and the low end only works when the area is tight — a handful of zip codes rather than the whole metro. Statewide or several markets need more. Below that you can run it, but it won't reach enough homes often enough to judge anything.
Do I need a commercial already made?
No. We produce your commercial, and our production partner films it. Many businesses also start with a video they already have, and we can run that instead.
How do I know it's working if nobody clicks a TV ad?
Every month you see how many times it played, how many homes saw it, how often, and how many watched to the end — 90 to 98% is normal. Then the signal that matters: searches for your name and direct visits to your site usually start moving in month two, and by month three lift against your baseline is fair to talk about, where measurement was set up at the start.
Can I target just my service area?
Yes. Minneapolis–Saint Paul, Rochester, Duluth, or down to a list of zip codes or a radius around your business — without a national platform's minimum audience that won't switch on for a local advertiser.
How long should I run it?
Plan on three months. The first month builds delivery and frequency, so judging calls that early tells you nothing. A two-week flight is a poor fit — Connected TV needs a runway.
What does Connected TV cost per thousand views in Minnesota?
Local premium Connected TV commonly lands in the high teens to mid-30s per thousand impressions. The single-digit numbers that appear in some pitches are leftover remnant inventory. Streaming audio is cheaper reach and often runs alongside it.
What is the difference between OTT and CTV?
OTT is video delivered over the internet rather than by cable or satellite, on any device. CTV is that same streaming content watched on a television. We plan for the big screen first, because that is where a household sees your name often enough to remember it.
Where we run it
Connected TV across Minnesota
26 Minnesota markets, each with its own local page.
Connected TV by Launch Media
Start your CTV plan.
Pick a budget, add your zip codes, and we will build the plan (which services, how many homes, how often) before you spend anything.
Selling CTV to your own clients? We run it under your brand.
White-label CTV for agencies