Connected TV for veterinary clinics.
Every new puppy and every family that just moved in needs a vet, and they would rather pick one before the first emergency. Connected TV introduces your clinic in the homes around it.
How many new clients could you be getting?
Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.
$2,500 to $5,000 a month is a real single-market test when the area is tight: a handful of zip codes, not the whole metro.
Planning receipt
No. 16 of 26
Veterinary & pet care
One month
- Media budget
- $5,000
- Homes that see iteach about 3 to 6 times
- 43K to 86K
- Watched to the end90 to 98% of 235K to 282K plays
- 212K to 276K
- new client appointments$5,000 at $40 to $120 each
- 42 to 125
- new clientshow many in 10 you close
- Step 03
- Ticket: Routine wellness visitthe sale, not your profit
- $56 to $129
What they are worth
Answer step 03 to finish the receipt.
A planning range worked from your own inputs. It is not a forecast or a guarantee, and no two months or markets are the same.
Measured in new client appointments.
The result that counts is a new client appointment: a first exam, with a person and a pet you have not met yet. That is what the plan is built around.
- Month 1
Delivery and frequency.
Your commercial builds toward a few views in each home. Do not judge new client appointments yet.
- Month 2
Search starts to move.
Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.
- Month 3
Lift is fair to talk about.
Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.
All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.
The homes you pick. Nobody else.
Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.
Close to home
Nobody drives a frightened cat across town. We aim at the zip codes around your clinic.
With the news and the weather
Local news and weather is where a lot of households spend the evening, and your commercial can run alongside it.
- 30%Connected TVYour commercial, full screen, in the homes you picked.
- 35%SearchCatches people when they look you up by name.
- 25%DisplayYour name on the sites and apps they use between shows.
- 10%AudioPodcasts and streaming radio: cheaper reach alongside the TV.
A typical split for this kind of business, not a result. Yours is built around your area and your budget.
Thirty seconds. Three beats.
Here is the shape of a commercial for a neighborhood animal hospital. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.
Already have a video that works on a TV? We can run that instead.
- 0:00
The hook
- We see
- Three in the morning. A dog on the kitchen floor, and his owner sitting right beside him, searching on a phone.
- We hear
- The internet is not a vet.
- 0:05
The offer
- We see
- Your exam room, and a vet down on the floor at dog level.
- We hear
- [Your Clinic] is taking new patients, and we pick up when you call.
- 0:22
What to do next
- We see
- Your name, your number and your hours.
- We hear
- Save our number before you need it. [Your Clinic].
Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.
Other industries
Your clinic on their TV. The new client at your desk.
Tell us your budget and your area. We come back with a plan and the estimates behind it, and nothing is spent until you approve it.