Geofencing Digital Display in Medina, Minnesota
Advertise inside events, venues and neighborhoods that matter.
Drawing the fence around Medina
Most working Medina residents, 53%, work in town. The daytime and evening audiences overlap, which makes a single well-drawn fence unusually efficient here.
Its 5 ZIP codes are the starting geography. ZIP codes cross city lines, so the fence is then tightened to the streets, stores or neighbourhoods that matter to the business.
Inside Medina, the median home value runs from $530,200 in 55357 to $923,400 in 55391. One city, two different audiences.
| ZIP | Households | Own their home | Median home value |
|---|---|---|---|
| 55391 | 6,517 | 82% | $923,400 |
| 55340 | 3,514 | 92% | $639,100 |
| 55359 | 2,567 | 85% | $537,300 |
| 55356 | 2,068 | 87% | $707,800 |
| 55357 | 1,194 | 94% | $530,200 |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why geofencing digital display works here
Medina concentrates Polaris's corporate headquarters and Loram's railway-maintenance business into 6,968 residents. Density of decision-makers is the whole point: a small, precisely-targeted audience here is worth more than a large loose one across the metro.
Virtual fences around competitor locations, events and job sites serve display to the phones inside them — then retarget those devices for weeks.
How we run it: Geofencing Digital Display.
Medina at a glance
- Population
- 6,968
- Median household income
- $230,859 (±$52,472)
- Median home value
- $736,700
- Median age
- 40.7
- County
- Hennepin County
- Region
- Twin Cities
- Size in Minnesota
- Outside the 25 largest
- Local economy
- Polaris's corporate headquarters and Loram's railway-maintenance business
- Known for
- Baker Park Reserve in the southwest corner of the city
Geofencing Digital Display in Medina
Why does Medina need a different plan from Plymouth?
Because the households are different: the median household earns $230,859 in Medina and $136,534 in Plymouth. A plan copied from Plymouth would spend the same money on a different audience.
What does geofencing digital display cost in Medina?
Budget follows reach and frequency, and Medina's 2,335 households make it a different calculation from Plymouth. We build the plan from the goal backwards and show the arithmetic before anything runs, so you are never agreeing to a figure you cannot check.
Can you target just Medina?
Yes: by ZIP code (55340, 55356, 55359, 55391, 55357), any one of them on its own, and by radius where a ZIP spills past the Medina line.
Do you work with businesses in Medina?
Yes. Our office is here, at 75 Hamel Rd, Hamel, MN 55340.
Other services in Medina
Ready to grow in Medina?
Tell us the goal. We will show you the geofencing digital display plan and the numbers behind it.