Skip to content
(612) 516-3549Start a project
Illustrative image — an art teacher helping two children paint at a table in a sunny classroom
All 26 industries Education & community measured in inquiries

Connected TV for schools and training programs.

Choosing a school is a family decision, made over months, usually on the couch, often by a parent and a student together. The TV is the one screen they are both looking at.

Run your numbers Start my CTV plan
The box office

How many enrolled students could you be getting?

Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.

$2,500 to $5,000 a month is a real single-market test when the area is tight: a handful of zip codes, not the whole metro.

Pick your ticket

What one sale is worth. Take the low one, the high one, or type your own.

Out of 10 inquiries, how many enroll?

Tap your number. We do not guess this one. The receipt waits for it.

Planning receipt

No. 25 of 26

Education & training

One month

Media budget
$5,000
Homes that see iteach about 3 to 6 times
43K to 86K
Watched to the end90 to 98% of 235K to 282K plays
212K to 276K
inquiries$5,000 at $40 to $150 each
33 to 125
enrolled studentshow many in 10 you close
Step 03
Ticket: A year at a public collegepublished tuition and fees, before aid
$4,150 to $11,950

What they are worth

Answer step 03 to finish the receipt.

A planning range worked from your own inputs. It is not a forecast or a guarantee, and no two months or markets are the same.

See this budget on the screen Or call (651) 615-8042. Krista answers 24/7.

What we keep score on

Measured in inquiries.

The result that counts is an inquiry. The plan is built around inquiries, and it works backwards from your application deadline or your next start date.

  1. Month 1

    Delivery and frequency.

    Your commercial builds toward a few views in each home. Do not judge inquiries yet.

  2. Month 2

    Search starts to move.

    Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.

  3. Month 3

    Lift is fair to talk about.

    Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.

All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.

How we would aim it

The homes you pick. Nobody else.

Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.

  • Back from the deadline

    TV needs a runway. Count ninety days back from the deadline that matters, and that is when the commercial should already be on air.

  • Commuting distance

    For a campus, a radius people can really commute. For childcare, the few zip codes around the door.

A typical planEducation & training
  • 30%Connected TVYour commercial, full screen, in the homes you picked.
  • 30%SearchCatches people when they look you up by name.
  • 30%DisplayYour name on the sites and apps they use between shows.
  • 10%AudioPodcasts and streaming radio: cheaper reach alongside the TV.

A typical split for this kind of business, not a result. Yours is built around your area and your budget.

An example, not your script

Thirty seconds. Three beats.

Here is the shape of a commercial for a technical college. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.

Already have a video that works on a TV? We can run that instead.

Example script:30 television
  1. 0:00

    The hook

    We see
    A time clock. A hand punches out. A parking lot at night.
    We hear
    Same shift, same pay, nine years.
  2. 0:05

    The offer

    We see
    Your lab, and real students with their hands on real equipment.
    We hear
    [Your School]. [Program] in [months], with classes built around a job.
  3. 0:22

    What to do next

    We see
    Your name, the next start date and your web address.
    We hear
    Next class starts [date]. Apply at [yourschool].edu.

Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.

Other industries

Before thisReal estatemeasured in showing requestsAfter this Nonprofit & communitymeasured in donations & signups

Also in Education & communityNonprofit & community

All 26 industries

Your school on their TV. The inquiry in your inbox.

Tell us your budget and your area. We come back with a plan and the estimates behind it, and nothing is spent until you approve it.

Start a project Book a call