Connected TV for real estate.
People choose the agent they feel they already know. Yard signs do that one street at a time. Connected TV does it for a whole farm area at once, with your face and your voice.
How many closings could you be getting?
Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.
$2,500 to $5,000 a month is a real single-market test when the area is tight: a handful of zip codes, not the whole metro.
Planning receipt
No. 24 of 26
Real estate
One month
- Media budget
- $5,000
- Homes that see iteach about 4 to 7 times
- 37K to 65K
- Watched to the end90 to 98% of 235K to 282K plays
- 212K to 276K
- showing requests$5,000 at $40 to $140 each
- 36 to 125
- closingshow many in 10 you close
- Step 03
- Ticket: Midwest home or U.S. condothe sale price, not your commission
- $340,400 to $371,600
Sales volume at those prices
Answer step 03 to finish the receipt.
A planning range worked from your own inputs. It is not a forecast or a guarantee, and no two months or markets are the same.
Measured in showing requests.
The result that counts is a showing request. The calculator then asks how many showings become closings, because you know that number better than we do.
- Month 1
Delivery and frequency.
Your commercial builds toward a few views in each home. Do not judge showing requests yet.
- Month 2
Search starts to move.
Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.
- Month 3
Lift is fair to talk about.
Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.
All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.
The homes you pick. Nobody else.
Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.
Your farm, by zip code
The neighborhoods you work, and only those. Everyone in the area sees the same commercial.
There all year
People list when life changes, not on a schedule. A steady presence means yours is the name they know when it does.
- 35%Connected TVYour commercial, full screen, in the homes you picked.
- 25%SearchCatches people when they look you up by name.
- 30%DisplayYour name on the sites and apps they use between shows.
- 10%AudioPodcasts and streaming radio: cheaper reach alongside the TV.
A typical split for this kind of business, not a result. Yours is built around your area and your budget.
Thirty seconds. Three beats.
Here is the shape of a commercial for a neighborhood real estate agent. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.
Already have a video that works on a TV? We can run that instead.
- 0:00
The hook
- We see
- A couple at a kitchen island, phones out, zooming in on photos of someone else's kitchen.
- We hear
- You have been looking for months. Looking is free.
- 0:05
The offer
- We see
- You, by name, unlocking a front door on a street the viewer recognizes.
- We hear
- [Your Name] with [Your Brokerage] works your neighborhood. Ask what yours is worth.
- 0:22
What to do next
- We see
- Your name, your number, your brokerage and your license line.
- We hear
- A straight answer on price, this week. [Your Name].
Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.
Other industries
Your name on their TV. The showing on your calendar.
Tell us your budget and your area. We come back with a plan and the estimates behind it, and nothing is spent until you approve it.