Filling showrooms with a CTV-led campaign
A multi-location dealer group needed measurable foot traffic, not just impressions.
Awareness spend that couldn't be tied to actual showroom visits or sales.
A CTV-led program with GPS conquesting of competitor lots and store-visit attribution across every location.
The work behind the number
90 days from kickoff to attributed results
Mapped every rooftop’s real catchment from drive-time data, not radius circles, so two lots ten minutes apart never bid against each other.
Built competitor-lot geofences and served Connected TV to households that had physically visited a rival forecourt in the prior 30 days.
Ran a geo-holdout: matched ZIPs deliberately left unexposed, so the visit lift could be proved rather than asserted.
Attributed store visits by device, then reconciled against the dealer’s own CRM close data monthly.
Television sells cars, but nobody could ever prove which spot moved which customer. Moving the same message to Connected TV kept the impact of the screen and added the one thing broadcast never had: a device graph that ties an impression to a footstep on the lot.
- Store-visit lift vs. holdout ZIPs
- Attributed visits by rooftop
- Cost per attributed visit
- CRM-matched closes
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