Programmatic Display in Blaine, Minnesota
Reach the right person, in the right place, at the right moment.
Who you would be reaching in Blaine
Programmatic buys the person, not the website, so the useful question is who lives here. Blaine's 25,794 households have a median income of $106,801, and 85% own their home.
With a median age of 37.5, this is a settled audience. Frequency matters more than novelty, and the same households can be reached steadily through a whole season.
Inside Blaine, median household income runs from $90,336 in 55434 to $131,832 in 55449. One city, two different audiences.
| ZIP | Households | Median income | Median age |
|---|---|---|---|
| 55434 | 12,050 | $90,336 | 36.2 |
| 55449 | 11,824 | $131,832 | 38 |
| 55014 | 10,877 | $103,658 | 41.1 |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why programmatic display works here
Blaine's 72,488 residents are only part of the picture — sports tourism, light industry and steady residential development means the reachable audience swells and contracts with the season. Who is worth reaching in July is not who, or how many, is worth reaching in February.
Programmatic display moves Blaine budget toward the audiences converting and off the ones that are not, while the campaign is still running. Across Anoka County that daily correction is usually worth more than the initial targeting.
How we run it: Programmatic Display.
Blaine at a glance
- Population
- 72,488
- Median household income
- $106,801
- Median home value
- $352,400
- Median age
- 37.5
- County
- Anoka County
- Region
- Twin Cities
- Size in Minnesota
- 10th largest
- Local economy
- sports tourism, light industry and steady residential development
- Known for
- the National Sports Center, the largest amateur sports facility of its kind
Programmatic Display in Blaine
Why does Blaine need a different plan from Coon Rapids?
Because the households are different: 85% of Blaine households own their home, against 75% in Coon Rapids. A plan copied from Coon Rapids would spend the same money on a different audience.
What does programmatic display cost in Blaine?
Budget follows reach and frequency, and Blaine's 25,794 households make it a different calculation from Coon Rapids. We build the plan from the goal backwards and show the arithmetic before anything runs, so you are never agreeing to a figure you cannot check.
Do you work with businesses in Blaine?
Yes. Our office is in Hamel, in Medina, about 20 miles from Blaine in a straight line.
Other services in Blaine
Ready to grow in Blaine?
Tell us the goal. We will show you the programmatic display plan and the numbers behind it.