Connected TV (CTV) in Blaine, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Blaine
Broadcast TV in Blaine means buying the whole Minneapolis–St. Paul market to reach Blaine's 25,794 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Blaine rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. Blaine has about 24,572 homes with broadband, so that budget could show the ad in every one of them about 5 times. That is more than one town needs, so a test here is normally drawn wider: Blaine's own ZIP codes plus neighbouring Coon Rapids and Maple Grove, so the money reaches new homes rather than the same ones again.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Inside Blaine, median household income runs from $90,336 in 55434 to $131,832 in 55449. One city, two different audiences.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 55434 | 12,050 | 94% | $90,336 | $601–$1.2k/mo |
| 55449 | 11,824 | 96% | $131,832 | $606–$1.2k/mo |
| 55014 | 10,877 | 95% | $103,658 | $553–$1.1k/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Blaine's 72,488 residents are only part of the picture — sports tourism, light industry and steady residential development means the reachable audience swells and contracts with the season. Who is worth reaching in July is not who, or how many, is worth reaching in February.
Connected TV reaches Blaine households in that evening window, on the streaming services that replaced the cable subscription they cancelled. Broadcast cannot tell you whether a Anoka County household saw the ad. Connected TV can.
How we run it: Connected TV (CTV).
Blaine at a glance
- Population
- 72,488
- Median household income
- $106,801
- Median home value
- $352,400
- Median age
- 37.5
- County
- Anoka County
- Region
- Twin Cities
- Size in Minnesota
- 10th largest
- Local economy
- sports tourism, light industry and steady residential development
- Known for
- the National Sports Center, the largest amateur sports facility of its kind
Connected TV (CTV) in Blaine
Why does Blaine need a different plan from Coon Rapids?
Because the households are different: 85% of Blaine households own their home, against 75% in Coon Rapids. A plan copied from Coon Rapids would spend the same money on a different audience.
What does connected TV (CTV) cost in Blaine?
A $2,500 month is enough for all of Blaine: its 24,572 broadband homes would each see the ad about 5 times. So the budget question here is really how far beyond Blaine to go. We show the household count and the frequency for each option before anything runs.
Can you target just Blaine?
Yes: by ZIP code (55449, 55434, 55014), any one of them on its own, and by radius where a ZIP spills past the Blaine line.
Do you work with businesses in Blaine?
Yes. Our office is in Hamel, in Medina, about 20 miles from Blaine in a straight line.
Other services in Blaine
Ready to grow in Blaine?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.