Connected TV (CTV) in Burnsville, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Burnsville
Broadcast TV in Burnsville means buying the whole Minneapolis–St. Paul market to reach Burnsville's 25,891 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Burnsville rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. Burnsville has about 24,630 homes with broadband, so that budget could show the ad in every one of them about 5 times. That is more than one town needs, so a test here is normally drawn wider: Burnsville's own ZIP codes plus neighbouring Eagan and Apple Valley, so the money reaches new homes rather than the same ones again.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Burnsville's ZIP codes are alike on median household income, from $84,110 in 55337 to $100,515 in 55306. So the choice comes down to where the customers are.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 55337 | 19,288 | 95% | $84,110 | $975–$1.9k/mo |
| 55306 | 6,603 | 96% | $100,515 | $337–$672/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Burnsville runs on retail, auto dealerships, home services and light manufacturing. That means shift work, and shift workers are awake and reachable at hours most Dakota County media plans quietly ignore.
Connected TV puts a full-screen, unskippable ad in front of Burnsville households and reports exactly which ones saw it. For a market of 64,463, that difference between estimated and measured reach is not academic.
How we run it: Connected TV (CTV).
Burnsville at a glance
- Population
- 64,463
- Median household income
- $87,024
- Median home value
- $355,200
- Median age
- 36.7
- County
- Dakota County
- Region
- Twin Cities
- Size in Minnesota
- 14th largest
- Local economy
- retail, auto dealerships, home services and light manufacturing
- Known for
- Burnsville Center and the retail corridor along County Road 42
Connected TV (CTV) in Burnsville
Why does Burnsville need a different plan from Eagan?
Because the households are different: the median household earns $87,024 in Burnsville and $108,690 in Eagan. A plan copied from Eagan would spend the same money on a different audience.
What does connected TV (CTV) cost in Burnsville?
A $2,500 month is enough for all of Burnsville: its 24,630 broadband homes would each see the ad about 5 times. So the budget question here is really how far beyond Burnsville to go. We show the household count and the frequency for each option before anything runs.
Can you target just Burnsville?
Yes: by ZIP code (55337, 55306), any one of them on its own, and by radius where a ZIP spills past the Burnsville line.
Do you work with businesses in Burnsville?
Yes. Our office is in Hamel, in Medina, about 24 miles from Burnsville in a straight line.
Other services in Burnsville
Ready to grow in Burnsville?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.