Connected TV (CTV) in Eagan, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Eagan
Broadcast TV in Eagan means buying the whole Minneapolis–St. Paul market to reach Eagan's 28,264 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Eagan rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. At three to five showings per home, which is what month one should build, that reaches about 25,843 to 43,071 of Eagan's 26,829 broadband homes (96% to 100%). Covering all of them at that frequency takes roughly $1.4k to $2.9k a month, so most Eagan tests start with the ZIP codes that matter most to the business.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Inside Eagan, median household income runs from $87,152 in 55121 to $139,215 in 55123. One city, two different audiences.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 55122 | 13,893 | 95% | $96,823 | $702–$1.4k/mo |
| 55123 | 10,162 | 98% | $139,215 | $530–$1.1k/mo |
| 55121 | 4,199 | 88% | $87,152 | $196–$391/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Eagan concentrates corporate campuses, technology and professional services into 68,000 residents. Density of decision-makers is the whole point: a small, precisely-targeted audience here is worth more than a large loose one across the metro.
Connected TV puts a full-screen, unskippable ad in front of Eagan households and reports exactly which ones saw it. For a market of 68,000, that difference between estimated and measured reach is not academic.
How we run it: Connected TV (CTV).
Eagan at a glance
- Population
- 68,000
- Median household income
- $108,690
- Median home value
- $397,100
- Median age
- 39.3
- County
- Dakota County
- Region
- Twin Cities
- Size in Minnesota
- 13th largest
- Local economy
- corporate campuses, technology and professional services
- Known for
- the Viking Lakes campus and Minnesota Vikings headquarters
Connected TV (CTV) in Eagan
Why does Eagan need a different plan from Burnsville?
Because the households are different: the median household earns $108,690 in Eagan and $87,024 in Burnsville. A plan copied from Burnsville would spend the same money on a different audience.
What does connected TV (CTV) cost in Eagan?
A test usually starts at $2,500 a month in media, which reaches roughly 25,843 to 43,071 of Eagan's 26,829 broadband homes at three to five showings each. Reaching every one of them at that frequency is roughly $1.4k to $2.9k a month. We show that arithmetic for your ZIP codes before anything runs.
Can you target just Eagan?
Yes: by ZIP code (55122, 55123, 55121), any one of them on its own, and by radius where a ZIP spills past the Eagan line.
Do you work with businesses in Eagan?
Yes. Our office is in Hamel, in Medina, about 25 miles from Eagan in a straight line.
Other services in Eagan
Ready to grow in Eagan?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.