Social Media Marketing in Duluth, Minnesota
Show up where attention lives — and turn it into growth.
The Duluth audience on social
32% of Duluth residents are 18 to 34, well above Minnesota's 22%. That is the age group that finds businesses on social rather than searching for them, so here social does the discovering.
13% of Duluth's workers work from home, which spreads social use across the working day rather than concentrating it at lunch and evenings.
Duluth's ZIP codes are alike on the median age, from 38 in 55811 to 45.2 in 55810. So the choice comes down to where the customers are.
| ZIP | Households | Median age | Median income |
|---|---|---|---|
| 55811 | 11,247 | 38 | $79,804 |
| 55803 | 7,528 | 45 | $105,888 |
| 55804 | 6,303 | 40.9 | $111,228 |
| 55807 | 4,362 | 39.9 | $62,067 |
| 55810 | 3,450 | 45.2 | $84,719 |
| 55808 | 2,554 | 38.9 | $62,031 |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why social media marketing works here
Duluth's 87,093 residents are served by an economy built on shipping and the port, healthcare, higher education and four-season tourism. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Duluth's younger population lives on social, and it is the one channel where a local business gets discovered rather than searched for. In a city of 87,093 with shipping and the port, healthcare, higher education and four-season tourism, discovery is most of the opportunity.
How we run it: Social Media Marketing.
Duluth at a glance
- Population
- 87,093
- Median household income
- $68,807
- Median home value
- $242,700
- Median age
- 35.2
- County
- St. Louis County
- Region
- Greater Minnesota
- Size in Minnesota
- 5th largest
- Local economy
- shipping and the port, healthcare, higher education and four-season tourism
- Known for
- Canal Park and the Aerial Lift Bridge on Lake Superior
Social Media Marketing in Duluth
Why does Duluth need a different plan from Minneapolis?
Because the households are different: the median home is worth $242,700 in Duluth and $362,200 in Minneapolis. A plan copied from Minneapolis would spend the same money on a different audience.
What does social media marketing cost in Duluth?
Budget follows reach and frequency, and Duluth's 37,447 households make it a different calculation from Minneapolis. We build the plan from the goal backwards and show the arithmetic before anything runs, so you are never agreeing to a figure you cannot check.
Do you work with businesses in Duluth?
Yes. Our office is in Hamel, in Medina, about 139 miles from Duluth in a straight line, and we plan Greater Minnesota campaigns for the local market rather than the metro's.
Other services in Duluth
Ready to grow in Duluth?
Tell us the goal. We will show you the social media marketing plan and the numbers behind it.