Connected TV (CTV) in Duluth, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Duluth
Broadcast TV in Duluth means buying the whole Duluth–Superior market to reach Duluth's 37,447 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Duluth rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. At three to five showings per home, which is what month one should build, that reaches about 25,843 to 43,071 of Duluth's 33,801 broadband homes (76% to 100%). Covering all of them at that frequency takes roughly $1.8k to $3.6k a month, so most Duluth tests start with the ZIP codes that matter most to the business.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Inside Duluth, median household income runs from $62,031 in 55808 to $111,228 in 55804. One city, two different audiences.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 55811 | 11,247 | 88% | $79,804 | $524–$1k/mo |
| 55803 | 7,528 | 89% | $105,888 | $356–$712/mo |
| 55804 | 6,303 | 92% | $111,228 | $309–$617/mo |
| 55807 | 4,362 | 87% | $62,067 | $202–$402/mo |
| 55810 | 3,450 | 91% | $84,719 | $167–$334/mo |
| 55808 | 2,554 | 91% | $62,031 | $124–$248/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Duluth's 87,093 residents are served by an economy built on shipping and the port, healthcare, higher education and four-season tourism. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Connected TV can be turned up before Duluth's season starts and down the week it ends — something a broadcast buy cannot do without renegotiating a contract. Near Canal Park, that flexibility is the whole budget.
How we run it: Connected TV (CTV).
Duluth at a glance
- Population
- 87,093
- Median household income
- $68,807
- Median home value
- $242,700
- Median age
- 35.2
- County
- St. Louis County
- Region
- Greater Minnesota
- Size in Minnesota
- 5th largest
- Local economy
- shipping and the port, healthcare, higher education and four-season tourism
- Known for
- Canal Park and the Aerial Lift Bridge on Lake Superior
Connected TV (CTV) in Duluth
Why does Duluth need a different plan from Minneapolis?
Because the households are different: the median home is worth $242,700 in Duluth and $362,200 in Minneapolis. A plan copied from Minneapolis would spend the same money on a different audience.
What does connected TV (CTV) cost in Duluth?
A test usually starts at $2,500 a month in media, which reaches roughly 25,843 to 43,071 of Duluth's 33,801 broadband homes at three to five showings each. Reaching every one of them at that frequency is roughly $1.8k to $3.6k a month. We show that arithmetic for your ZIP codes before anything runs.
Can you target just Duluth?
Yes: by ZIP code (55811, 55808, 55804, 55803, 55810, 55807), any one of them on its own, and by radius where a ZIP spills past the Duluth line.
Do you work with businesses in Duluth?
Yes. Our office is in Hamel, in Medina, about 139 miles from Duluth in a straight line, and we plan Greater Minnesota campaigns for the local market rather than the metro's.
Other services in Duluth
Ready to grow in Duluth?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.