Programmatic Display in Eagan, Minnesota
Reach the right person, in the right place, at the right moment.
Who you would be reaching in Eagan
Programmatic buys the person, not the website, so the useful question is who lives here. Eagan's 28,264 households have a median income of $108,690, and 68% own their home.
With a median age of 39.3, this is a settled audience. Frequency matters more than novelty, and the same households can be reached steadily through a whole season.
Inside Eagan, median household income runs from $87,152 in 55121 to $139,215 in 55123. One city, two different audiences.
| ZIP | Households | Median income | Median age |
|---|---|---|---|
| 55122 | 13,893 | $96,823 | 39.1 |
| 55123 | 10,162 | $139,215 | 40.7 |
| 55121 | 4,199 | $87,152 | 37.2 |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why programmatic display works here
Eagan concentrates corporate campuses, technology and professional services into 68,000 residents. Density of decision-makers is the whole point: a small, precisely-targeted audience here is worth more than a large loose one across the metro.
Programmatic display moves Eagan budget toward the audiences converting and off the ones that are not, while the campaign is still running. Across Dakota County that daily correction is usually worth more than the initial targeting.
How we run it: Programmatic Display.
Eagan at a glance
- Population
- 68,000
- Median household income
- $108,690
- Median home value
- $397,100
- Median age
- 39.3
- County
- Dakota County
- Region
- Twin Cities
- Size in Minnesota
- 13th largest
- Local economy
- corporate campuses, technology and professional services
- Known for
- the Viking Lakes campus and Minnesota Vikings headquarters
Programmatic Display in Eagan
Why does Eagan need a different plan from Burnsville?
Because the households are different: the median household earns $108,690 in Eagan and $87,024 in Burnsville. A plan copied from Burnsville would spend the same money on a different audience.
What does programmatic display cost in Eagan?
Budget follows reach and frequency, and Eagan's 28,264 households make it a different calculation from Burnsville. We build the plan from the goal backwards and show the arithmetic before anything runs, so you are never agreeing to a figure you cannot check.
Do you work with businesses in Eagan?
Yes. Our office is in Hamel, in Medina, about 25 miles from Eagan in a straight line.
Other services in Eagan
Ready to grow in Eagan?
Tell us the goal. We will show you the programmatic display plan and the numbers behind it.