Custom Audience Targeting in Plymouth, Minnesota
Location intelligence and data that finds your exact buyer.
Where Plymouth's audience actually is
56% of working Plymouth residents leave town for work, so the daytime crowd and the evening crowd are different people. A fence drawn on homes reaches residents after work and at weekends; a fence on business districts reaches the people who commute in.
Its 4 ZIP codes are the starting geography. ZIP codes cross city lines, so the fence is then tightened to the streets, stores or neighbourhoods that matter to the business.
Inside Plymouth, the median home value runs from $460,100 in 55442 to $583,500 in 55446. One city, two different audiences.
| ZIP | Households | Own their home | Median home value |
|---|---|---|---|
| 55446 | 10,681 | 83% | $583,500 |
| 55447 | 8,485 | 77% | $471,000 |
| 55441 | 7,928 | 60% | $470,100 |
| 55442 | 5,393 | 80% | $460,100 |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why custom audience targeting works here
Plymouth's 79,220 residents are served by an economy built on corporate offices, medical technology and professional services. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Location intelligence lets a Plymouth campaign reach people by where they physically go — a competitor's parking lot, the lakes, a specific Hennepin County neighbourhood — rather than by a postcode approximation that treats all 79,220 residents the same.
How we run it: Custom Audience Targeting.
Plymouth at a glance
- Population
- 79,220
- Median household income
- $136,534
- Median home value
- $491,200
- Median age
- 40.3
- County
- Hennepin County
- Region
- Twin Cities
- Size in Minnesota
- 7th largest
- Local economy
- corporate offices, medical technology and professional services
- Known for
- the lakes and regional trail network across the city's west side
Custom Audience Targeting in Plymouth
Why does Plymouth need a different plan from Maple Grove?
Because the households are different: the median home is worth $491,200 in Plymouth and $418,300 in Maple Grove. A plan copied from Maple Grove would spend the same money on a different audience.
What does custom audience targeting cost in Plymouth?
Budget follows reach and frequency, and Plymouth's 32,253 households make it a different calculation from Maple Grove. We build the plan from the goal backwards and show the arithmetic before anything runs, so you are never agreeing to a figure you cannot check.
Can you target just Plymouth?
Yes: by ZIP code (55446, 55447, 55441, 55442), any one of them on its own, and by radius where a ZIP spills past the Plymouth line.
Do you work with businesses in Plymouth?
Yes. Our office is in Hamel, in Medina, about 6 miles from Plymouth in a straight line.
Other services in Plymouth
Ready to grow in Plymouth?
Tell us the goal. We will show you the custom audience targeting plan and the numbers behind it.