Connected TV (CTV) in Plymouth, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Plymouth
Broadcast TV in Plymouth means buying the whole Minneapolis–St. Paul market to reach Plymouth's 32,253 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Plymouth rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. At three to five showings per home, which is what month one should build, that reaches about 25,843 to 43,071 of Plymouth's 30,989 broadband homes (83% to 100%). Covering all of them at that frequency takes roughly $1.7k to $3.3k a month, so most Plymouth tests start with the ZIP codes that matter most to the business.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Inside Plymouth, median household income runs from $101,981 in 55441 to $170,625 in 55446. One city, two different audiences.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 55446 | 10,681 | 97% | $170,625 | $550–$1.1k/mo |
| 55447 | 8,485 | 95% | $133,555 | $429–$857/mo |
| 55441 | 7,928 | 97% | $101,981 | $408–$814/mo |
| 55442 | 5,393 | 96% | $123,859 | $276–$550/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Plymouth's 79,220 residents are served by an economy built on corporate offices, medical technology and professional services. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Connected TV puts a full-screen, unskippable ad in front of Plymouth households and reports exactly which ones saw it. For a market of 79,220, that difference between estimated and measured reach is not academic.
How we run it: Connected TV (CTV).
Plymouth at a glance
- Population
- 79,220
- Median household income
- $136,534
- Median home value
- $491,200
- Median age
- 40.3
- County
- Hennepin County
- Region
- Twin Cities
- Size in Minnesota
- 7th largest
- Local economy
- corporate offices, medical technology and professional services
- Known for
- the lakes and regional trail network across the city's west side
Connected TV (CTV) in Plymouth
Why does Plymouth need a different plan from Maple Grove?
Because the households are different: the median home is worth $491,200 in Plymouth and $418,300 in Maple Grove. A plan copied from Maple Grove would spend the same money on a different audience.
What does connected TV (CTV) cost in Plymouth?
A test usually starts at $2,500 a month in media, which reaches roughly 25,843 to 43,071 of Plymouth's 30,989 broadband homes at three to five showings each. Reaching every one of them at that frequency is roughly $1.7k to $3.3k a month. We show that arithmetic for your ZIP codes before anything runs.
Can you target just Plymouth?
Yes: by ZIP code (55446, 55447, 55441, 55442), any one of them on its own, and by radius where a ZIP spills past the Plymouth line.
Do you work with businesses in Plymouth?
Yes. Our office is in Hamel, in Medina, about 6 miles from Plymouth in a straight line.
Other services in Plymouth
Ready to grow in Plymouth?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.