Digital Audio in St. Cloud, Minnesota
Be in their ears across music, podcasts and streaming radio.
The St. Cloud commute, in numbers
35,580 St. Cloud residents work, and 72% of them drive there alone: no screen, often headphones or the car speakers. At 19.8 min each way that is about 14 hours a month per commuter, the most attentive listening time most people have.
Only 44% of working residents leave St. Cloud for work. Most of the commute stays inside town, which makes a tight geography practical: the people hearing the ad are driving past the business.
St. Cloud's ZIP codes are alike on the average commute, from 19.6 min in 56303 to 23 min in 56304. So the choice comes down to where the customers are.
| ZIP | Workers | Average commute | Median income |
|---|---|---|---|
| 56301 | 18,211 | 19.9 min | $73,142 |
| 56303 | 13,461 | 19.6 min | $65,198 |
| 56304 | 8,386 | 23 min | $58,148 |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why digital audio works here
St. Cloud's 70,629 residents are served by an economy built on healthcare, higher education, manufacturing and regional retail. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Digital audio reaches St. Cloud during the parts of the day no screen does: driving, working, moving between Minneapolis and Maple Grove.
How we run it: Digital Audio.
St. Cloud at a glance
- Population
- 70,629
- Median household income
- $61,374
- Median home value
- $225,000
- Median age
- 30.6
- County
- Stearns County
- Region
- Greater Minnesota
- Size in Minnesota
- 12th largest
- Local economy
- healthcare, higher education, manufacturing and regional retail
- Known for
- St. Cloud State University and the granite quarries the area is named for
Digital Audio in St. Cloud
Why does St. Cloud need a different plan from Minneapolis?
Because the households are different: the median home is worth $225,000 in St. Cloud and $362,200 in Minneapolis. A plan copied from Minneapolis would spend the same money on a different audience.
What does digital audio cost in St. Cloud?
Budget follows reach and frequency, and St. Cloud's 27,807 households make it a different calculation from Minneapolis. We build the plan from the goal backwards and show the arithmetic before anything runs, so you are never agreeing to a figure you cannot check.
Do you work with businesses in St. Cloud?
Yes. Our office is in Hamel, in Medina, about 45 miles from St. Cloud in a straight line, and we plan Greater Minnesota campaigns for the local market rather than the metro's.
Other services in St. Cloud
Ready to grow in St. Cloud?
Tell us the goal. We will show you the digital audio plan and the numbers behind it.