Connected TV (CTV) in St. Cloud, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in St. Cloud
Broadcast TV in St. Cloud means buying the whole Minneapolis–St. Paul market to reach St. Cloud's 27,807 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around St. Cloud rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. St. Cloud has about 25,471 homes with broadband, so that budget could show the ad in every one of them about 5 times. That is more than one town needs, so a test here is normally drawn wider: St. Cloud's own ZIP codes plus neighbouring Minneapolis and Maple Grove, so the money reaches new homes rather than the same ones again.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Inside St. Cloud, median household income runs from $58,148 in 56304 to $73,142 in 56301. One city, two different audiences.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 56301 | 12,609 | 93% | $73,142 | $621–$1.2k/mo |
| 56303 | 11,184 | 92% | $65,198 | $549–$1.1k/mo |
| 56304 | 7,134 | 89% | $58,148 | $340–$678/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
St. Cloud's 70,629 residents are served by an economy built on healthcare, higher education, manufacturing and regional retail. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Connected TV puts a full-screen, unskippable ad in front of St. Cloud households and reports exactly which ones saw it. For a market of 70,629, that difference between estimated and measured reach is not academic.
How we run it: Connected TV (CTV).
St. Cloud at a glance
- Population
- 70,629
- Median household income
- $61,374
- Median home value
- $225,000
- Median age
- 30.6
- County
- Stearns County
- Region
- Greater Minnesota
- Size in Minnesota
- 12th largest
- Local economy
- healthcare, higher education, manufacturing and regional retail
- Known for
- St. Cloud State University and the granite quarries the area is named for
Connected TV (CTV) in St. Cloud
Why does St. Cloud need a different plan from Minneapolis?
Because the households are different: the median home is worth $225,000 in St. Cloud and $362,200 in Minneapolis. A plan copied from Minneapolis would spend the same money on a different audience.
What does connected TV (CTV) cost in St. Cloud?
A $2,500 month is enough for all of St. Cloud: its 25,471 broadband homes would each see the ad about 5 times. So the budget question here is really how far beyond St. Cloud to go. We show the household count and the frequency for each option before anything runs.
Can you target just St. Cloud?
Yes: by ZIP code (56301, 56303, 56304), any one of them on its own, and by radius where a ZIP spills past the St. Cloud line.
Do you work with businesses in St. Cloud?
Yes. Our office is in Hamel, in Medina, about 45 miles from St. Cloud in a straight line, and we plan Greater Minnesota campaigns for the local market rather than the metro's.
Other services in St. Cloud
Ready to grow in St. Cloud?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.