Connected TV for car dealerships.
Nobody buys a car every month. When the day comes, people start with the dealerships they already know by name. Connected TV puts yours on the biggest screen in the house, in the zip codes you actually sell to.
How many buyers could you be getting?
Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.
$2,500 to $5,000 a month is a real single-market test when the area is tight: a handful of zip codes, not the whole metro.
Planning receipt
No. 01 of 26
Car dealerships
One month
- Media budget
- $5,000
- Homes that see iteach about 4 to 7 times
- 37K to 65K
- Watched to the end90 to 98% of 235K to 282K plays
- 212K to 276K
- showroom visits$5,000 at $28 to $75 each
- 67 to 179
- buyershow many in 10 you close
- Step 03
- Ticket: Used vehiclethe sale, not your profit
- $19,986 to $35,616
What they are worth
Answer step 03 to finish the receipt.
A planning range worked from your own inputs. It is not a forecast or a guarantee, and no two months or markets are the same.
Measured in showroom visits.
Nobody clicks a TV. For a dealership the result that counts is a person on the lot, so the plan is built around showroom visits, and once measurement is set up your monthly report keeps score on them.
- Month 1
Delivery and frequency.
Your commercial builds toward a few views in each home. Do not judge showroom visits yet.
- Month 2
Search starts to move.
Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.
- Month 3
Lift is fair to talk about.
Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.
All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.
The homes you pick. Nobody else.
Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.
Your market, not the whole metro
We draw the line where your buyers really come from: a radius around the rooftop, or the zip codes on your sold log. You do not pay for the far side of the Cities.
Around the games
Live sports and local news are when a whole market is on the couch at once. We plan the schedule around the Vikings, the Twins and the Wild, and add streaming audio for the drive.
- 45%Connected TVYour commercial, full screen, in the homes you picked.
- 20%SearchCatches people when they look you up by name.
- 25%DisplayYour name on the sites and apps they use between shows.
- 10%AudioPodcasts and streaming radio: cheaper reach alongside the TV.
A typical split for this kind of business, not a result. Yours is built around your area and your budget.
Thirty seconds. Three beats.
Here is the shape of a commercial for a truck dealership in January. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.
Already have a video that works on a TV? We can run that instead.
- 0:00
The hook
- We see
- Eleven below. A driveway before sunrise. A key turns and the old truck answers with one click.
- We hear
- It is not going to make another winter.
- 0:05
The offer
- We see
- Your lot at dusk with the lights on, and the trucks you really have in stock.
- We hear
- [Number] trucks on the ground at [Your Dealership], and a trade-in figure before you leave the house.
- 0:22
What to do next
- We see
- Your name, your road and your web address, held for five full seconds.
- We hear
- [Your Dealership], [Your Road]. Find out what yours is worth tonight.
Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.
Other industries
Your lot on their TV. The buyer in your showroom.
Tell us your budget and your area. We come back with a plan and the estimates behind it, and nothing is spent until you approve it.