Skip to content
Illustrative image — a server bringing a pizza to three friends on a restaurant patio under string lights at sunset
All 26 industries Retail & consumer measured in visits

Connected TV for restaurants.

Dinner gets decided on the couch, around five o'clock, with the TV on. That is exactly when and where a Connected TV commercial can show people your food.

The box office

How many new guests could you be getting?

Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.

$2,500 to $5,000 a month is a real single-market test when the area is tight: a handful of zip codes, not the whole metro.

Pick your ticket

What one sale is worth. Take the low one, the high one, or type your own.

Out of 10 visits, how many are first-time guests?

Tap your number. We do not guess this one. The receipt waits for it. Set it to 10 to count every visit.

Planning receipt

No. 10 of 26

Restaurants & food service

One month

Media budget
$5,000
Homes that see iteach about 5 to 9 times
29K to 52K
Watched to the end90 to 98% of 235K to 282K plays
212K to 276K
visits$5,000 at $8 to $25 each
200 to 625
new guestshow many in 10 you close
Step 03
Ticket: Casual meal, per guestper guest, not per table
$20 to $25

What they are worth

Answer step 03 to finish the receipt.

A planning range worked from your own inputs. It is not a forecast or a guarantee, and no two months or markets are the same.

What we keep score on

Measured in visits.

The result that counts is a visit: a table sat or an order placed. The plan is built around visits, and around the hours when people are deciding where to eat.

  1. Month 1

    Delivery and frequency.

    Your commercial builds toward a few views in each home. Do not judge visits yet.

  2. Month 2

    Search starts to move.

    Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.

  3. Month 3

    Lift is fair to talk about.

    Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.

All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.

How we would aim it

The homes you pick. Nobody else.

Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.

  • Right before dinner

    We set the time of day. Your commercial can run in the hours before lunch or dinner, when hungry people are making up their minds.

  • Close enough to come

    A few miles around each location, by zip code or radius. Streaming audio carries more of this plan than most, because people decide in the car too.

A typical planRestaurants & food service
  • 40%Connected TVYour commercial, full screen, in the homes you picked.
  • 15%SearchCatches people when they look you up by name.
  • 25%DisplayYour name on the sites and apps they use between shows.
  • 20%AudioPodcasts and streaming radio: cheaper reach alongside the TV.

A typical split for this kind of business, not a result. Yours is built around your area and your budget.

An example, not your script

Thirty seconds. Three beats.

Here is the shape of a commercial for a neighborhood restaurant. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.

Already have a video that works on a TV? We can run that instead.

Example script:30 television
  1. 0:00

    The hook

    We see
    5:15. An open refrigerator. Half an onion, a jar of pickles, and a long silence.
    We hear
    Nobody wants to cook tonight.
  2. 0:05

    The offer

    We see
    Your kitchen at full speed, and the dish you are known for landing on the pass.
    We hear
    [Your Restaurant]. [Your signature dish], hot in [minutes].
  3. 0:22

    What to do next

    We see
    Your name, your corner and the order button.
    We hear
    Order now and it is on your table before this show is over.

Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.

Your food on their TV. Their order on your pass.

Tell us your budget and your area. We come back with a plan and the estimates behind it, and nothing is spent until you approve it.