The box office

How many buyers could you be getting?

Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.

Where these numbers come from

Low ticket: Everyday store purchase, $49 to $93. From a supermarket trip ($49.06 per in-store transaction in 2025, per the food industry association FMI) to a home-improvement store ticket ($92.50, The Home Depot's average ticket in the second quarter of fiscal 2026). Source: FMI, Food Industry Facts and The Home Depot, second-quarter fiscal 2026 results (SEC filing), read 6 October 2026.
High ticket: Furniture showroom purchase, $3,800 to $8,800. One furniture chain's figures, as its chief executive gave them on the second-quarter 2026 earnings call: an average ticket of over $3,800 across all sales, and over $8,800 on sales made with a design consultant. Source: Havertys second-quarter 2026 earnings call, transcript published by The Motley Fool, read 6 October 2026.
Cost per result: $12 to $40 for each of the store visits. That is Launch Media’s own planning range for this kind of business, the same one our media planner uses. It is wide on purpose.
Homes and plays. Ranges from the rates we buy at, assuming each home sees the commercial 4 to 7 times a month. On real Connected TV inventory, 90 to 98% of plays are watched to the end.
Close rate: yours. We do not guess it. The receipt stops at the line above until you answer, so the customers and the dollars are worked from your number, not ours.

What we keep score on

Measured in store visits.

The result that counts for a store is a visit through the door. The plan is built around store visits, aimed at the homes close enough to make one.

Month 1
Delivery and frequency.
Your commercial builds toward a few views in each home. Do not judge store visits yet.
Month 2
Search starts to move.
Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.
Month 3
Lift is fair to talk about.
Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.

All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.

How we would aim it

The homes you pick. Nobody else.

Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.

Drive time is the map
A radius around the store, sized to how far people really drive for what you sell. Further for a furniture showroom than for a hardware store.
The evening before
Time of day matters. The schedule can lean into the evenings when people are deciding what to do with their Saturday.

A typical planRetail stores & showrooms

45%Connected TVYour commercial, full screen, in the homes you picked.
20%SearchCatches people when they look you up by name.
25%DisplayYour name on the sites and apps they use between shows.
10%AudioPodcasts and streaming radio: cheaper reach alongside the TV.

A typical split for this kind of business, not a result. Yours is built around your area and your budget.

An example, not your script

Thirty seconds. Three beats.

Here is the shape of a commercial for a furniture showroom. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.

Already have a video that works on a TV? We can run that instead.

Example script:30 television

0:00
The hook
We see
A couch with a blanket draped carefully over one arm. The dog knows what it did.
We hear
It was a good couch.
0:05
The offer
We see
Your showroom floor, wide, with real people sitting on things.
We hear
[Number] sofas you can sit on today at [Your Store], and delivery in [your delivery time].
0:22
What to do next
We see
Your name, your address and your hours.
We hear
Open until [time] tonight. [Your Store], [Your Street].

Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.

Before thisEcommerce & DTC brandsmeasured in online orders After this Restaurants & food servicemeasured in visits

Also in Retail & consumerEcommerce & DTC brands Restaurants & food service Events & entertainment Travel & hospitality

All 26 industries

Connected TV for retail stores and showrooms.

How many buyers could you be getting?

Measured in store visits.

Delivery and frequency.

Search starts to move.

Lift is fair to talk about.

The homes you pick. Nobody else.

Drive time is the map

The evening before

Thirty seconds. Three beats.

The hook

The offer

What to do next

Your showroom on their TV. The shopper at your door.

Connected TV for retail stores and showrooms.

How many buyers could you be getting?

Measured in store visits.

Delivery and frequency.

Search starts to move.

Lift is fair to talk about.

The homes you pick. Nobody else.

Drive time is the map

The evening before

Thirty seconds. Three beats.

The hook

The offer

What to do next

Other industries

Your showroom on their TV. The shopper at your door.