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All 26 industries Retail & consumer measured in ticket sales

Connected TV for events and entertainment.

A show has a date, and an empty seat on that date is gone for good. Connected TV fills the weeks before it with your trailer, on the big screen, in the homes near enough to come.

Run your numbers Start my CTV plan
The box office

How many new ticket buyers could you be getting?

Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.

$2,500 to $5,000 a month is a real single-market test when the area is tight: a handful of zip codes, not the whole metro.

Pick your ticket

What one sale is worth. Take the low one, the high one, or type your own.

Out of 10 ticket sales, how many are first-time buyers?

Tap your number. We do not guess this one. The receipt waits for it. Set it to 10 to count every ticket.

Planning receipt

No. 11 of 26

Events & entertainment

One month

Media budget
$5,000
Homes that see iteach about 4 to 8 times
32K to 65K
Watched to the end90 to 98% of 235K to 282K plays
212K to 276K
ticket sales$5,000 at $10 to $35 each
143 to 500
new ticket buyershow many in 10 you close
Step 03
Ticket: Movie ticket, with snacksper ticket, not per party
$11 to $20

What they are worth

Answer step 03 to finish the receipt.

A planning range worked from your own inputs. It is not a forecast or a guarantee, and no two months or markets are the same.

See this budget on the screen Or call (651) 615-8042. Krista answers 24/7.

What we keep score on

Measured in ticket sales.

The result that counts is a ticket sold. The plan is built around ticket sales, and it works backwards from your on-sale date and your opening night.

  1. Month 1

    Delivery and frequency.

    Your commercial builds toward a few views in each home. Do not judge ticket sales yet.

  2. Month 2

    Search starts to move.

    Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.

  3. Month 3

    Lift is fair to talk about.

    Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.

All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.

How we would aim it

The homes you pick. Nobody else.

Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.

  • Work back from the date

    TV needs a runway. A two-week flight is too short, so we plan the weeks before the on-sale and build frequency toward the day.

  • Next to what your crowd watches

    Your commercial can run alongside live sports for a game, or local news for a community event, in the zip codes within reach of your doors.

A typical planEvents & entertainment
  • 40%Connected TVYour commercial, full screen, in the homes you picked.
  • 15%SearchCatches people when they look you up by name.
  • 25%DisplayYour name on the sites and apps they use between shows.
  • 20%AudioPodcasts and streaming radio: cheaper reach alongside the TV.

A typical split for this kind of business, not a result. Yours is built around your area and your budget.

An example, not your script

Thirty seconds. Three beats.

Here is the shape of a commercial for a theater season. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.

Already have a video that works on a TV? We can run that instead.

Example script:30 television
  1. 0:00

    The hook

    We see
    House lights dropping. A crowd of faces lit from the stage.
    We hear
    You can watch it on a screen. Or you can be in the room.
  2. 0:05

    The offer

    We see
    Your venue, your season and the dates on screen.
    We hear
    [Your Event], [dates]. Seats from [price].
  3. 0:22

    What to do next

    We see
    Your web address and the on-sale date.
    We hear
    The good seats go first. [yourvenue].com.

Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.

Other industries

Before thisRestaurants & food servicemeasured in visitsAfter this Travel & hospitalitymeasured in bookings

Also in Retail & consumerEcommerce & DTC brandsRetail stores & showroomsRestaurants & food serviceTravel & hospitality

All 26 industries

Your show on their TV. Their seats in your house.

Tell us your budget and your area. We come back with a plan and the estimates behind it, and nothing is spent until you approve it.

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