The box office

How many new guests could you be getting?

Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.

Where these numbers come from

Low ticket: Hotel stay, one or two nights, $162 to $324. The average U.S. hotel room rate in August 2026 ($161.78 a night, from CoStar), for one night and for two. Source: LODGING Magazine, reporting CoStar's August 2026 U.S. hotel results, read 6 October 2026.
High ticket: Cruise, per passenger, $1,325 to $1,899. Royal Caribbean Group's 2025 results divided out per passenger: ticket revenue alone ($12,515 million across 9,446,010 passengers carried, about $1,325 each), up to all revenue including onboard spending ($17,935 million, about $1,899 each). Source: Royal Caribbean Group, full-year 2025 results (SEC filing), read 6 October 2026.
Cost per result: $30 to $110 for each of the bookings. That is Launch Media’s own planning range for this kind of business, the same one our media planner uses. It is wide on purpose.
Homes and plays. Ranges from the rates we buy at, assuming each home sees the commercial 4 to 8 times a month. On real Connected TV inventory, 90 to 98% of plays are watched to the end.
Close rate: yours. We do not guess it. The receipt stops at the line above until you answer, so the customers and the dollars are worked from your number, not ours.

What we keep score on

Measured in bookings.

The result that counts is a booking. The plan is built around bookings and aimed where your guests live, which is usually not where you are.

Month 1
Delivery and frequency.
Your commercial builds toward a few views in each home. Do not judge bookings yet.
Month 2
Search starts to move.
Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.
Month 3
Lift is fair to talk about.
Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.

All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.

How we would aim it

The homes you pick. Nobody else.

Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.

Where your guests come from
If your guests drive up from the Twin Cities, that is where the commercial runs: Minneapolis-St. Paul, Rochester, Duluth, or the zip codes on your guest list.
Not the neighbors
Seasonal lake-home viewers are streaming up north too, and they are not your customer. We leave them out.

A typical planTravel & hospitality

40%Connected TVYour commercial, full screen, in the homes you picked.
25%SearchCatches people when they look you up by name.
25%DisplayYour name on the sites and apps they use between shows.
10%AudioPodcasts and streaming radio: cheaper reach alongside the TV.

A typical split for this kind of business, not a result. Yours is built around your area and your budget.

An example, not your script

Thirty seconds. Three beats.

Here is the shape of a commercial for a northern Minnesota resort. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.

Already have a video that works on a TV? We can run that instead.

Example script:30 television

0:00
The hook
We see
A phone alarm at 5:30. A hand reaches out and turns it off. Then a loon, and a screen door.
We hear
This is the other kind of morning.
0:05
The offer
We see
Your dock, your cabins, and coffee steam over still water.
We hear
[Your Resort], [distance] north of the Cities. [Your season or package].
0:22
What to do next
We see
Your name, your web address and the weekends still open.
We hear
Pick a weekend at [yourresort].com.

Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.

Before thisEvents & entertainmentmeasured in ticket sales After this Healthcare & medicalmeasured in consultations

Also in Retail & consumerEcommerce & DTC brands Retail stores & showrooms Restaurants & food service Events & entertainment

All 26 industries

Connected TV for travel and hospitality.

How many new guests could you be getting?

Measured in bookings.

Delivery and frequency.

Search starts to move.

Lift is fair to talk about.

The homes you pick. Nobody else.

Where your guests come from

Not the neighbors

Thirty seconds. Three beats.

The hook

The offer

What to do next

Your place on their TV. Their weekend on your books.

Connected TV for travel and hospitality.

How many new guests could you be getting?

Measured in bookings.

Delivery and frequency.

Search starts to move.

Lift is fair to talk about.

The homes you pick. Nobody else.

Where your guests come from

Not the neighbors

Thirty seconds. Three beats.

The hook

The offer

What to do next

Other industries

Your place on their TV. Their weekend on your books.