Booked calendars through search + audio
A seasonal home-services business needed leads before peak season.
Lead flow that dried up outside of peak months.
Always-on paid search paired with streaming audio to build demand ahead of season, plus SEO for durable traffic.
The work behind the number
Live in 21 days, before the season broke
Booked search and audio to the seasonal demand curve, spending ahead of the peak rather than into it.
Built the landing experience around one action — book a slot — with the phone number tracked per channel.
Ran streaming audio in the commute window, where a homeowner can hear an advert but cannot click, and measured it by branded-search lift instead of clicks.
Fed every call recording back into the keyword list, cutting terms that produced calls the business could not serve.
Seasonal trades do not have a lead problem, they have a timing problem. Demand arrives in a six-week window and the calendar is either full or empty. Spending before the window opens is what turns a feast-or-famine year into a booked one.
- Qualified calls by channel
- Branded-search lift during audio flights
- Cost per booked job
- Calendar utilisation in peak weeks
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