Connected TV (CTV) in Maple Grove, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Maple Grove
Broadcast TV in Maple Grove means buying the whole Minneapolis–St. Paul market to reach Maple Grove's 27,811 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Maple Grove rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. At three to five showings per home, which is what month one should build, that reaches about 25,843 to 43,071 of Maple Grove's 27,110 broadband homes (95% to 100%). Covering all of them at that frequency takes roughly $1.4k to $2.9k a month, so most Maple Grove tests start with the ZIP codes that matter most to the business.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Inside Maple Grove, median household income runs from $112,144 in 55369 to $153,568 in 55311. One city, two different audiences.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 55369 | 16,374 | 96% | $112,144 | $837–$1.7k/mo |
| 55311 | 14,080 | 98% | $153,568 | $731–$1.5k/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Maple Grove's 71,173 residents are served by an economy built on retail, healthcare and one of the metro's busiest suburban shopping corridors. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Connected TV reaches Maple Grove households in that evening window, on the streaming services that replaced the cable subscription they cancelled. Broadcast cannot tell you whether a Hennepin County household saw the ad. Connected TV can.
How we run it: Connected TV (CTV).
Maple Grove at a glance
- Population
- 71,173
- Median household income
- $132,731
- Median home value
- $418,300
- Median age
- 40.9
- County
- Hennepin County
- Region
- Twin Cities
- Size in Minnesota
- 11th largest
- Local economy
- retail, healthcare and one of the metro's busiest suburban shopping corridors
- Known for
- the Arbor Lakes shopping district
Connected TV (CTV) in Maple Grove
Why does Maple Grove need a different plan from Plymouth?
Because the households are different: the median home is worth $418,300 in Maple Grove and $491,200 in Plymouth. A plan copied from Plymouth would spend the same money on a different audience.
What does connected TV (CTV) cost in Maple Grove?
A test usually starts at $2,500 a month in media, which reaches roughly 25,843 to 43,071 of Maple Grove's 27,110 broadband homes at three to five showings each. Reaching every one of them at that frequency is roughly $1.4k to $2.9k a month. We show that arithmetic for your ZIP codes before anything runs.
Can you target just Maple Grove?
Yes: by ZIP code (55369, 55311), any one of them on its own, and by radius where a ZIP spills past the Maple Grove line.
Do you work with businesses in Maple Grove?
Yes. Our office is in Hamel, in Medina, about 8 miles from Maple Grove in a straight line.
Other services in Maple Grove
Ready to grow in Maple Grove?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.