Custom Audience Targeting in Eden Prairie, Minnesota
Location intelligence and data that finds your exact buyer.
Where Eden Prairie's audience actually is
53% of working Eden Prairie residents leave town for work, so the daytime crowd and the evening crowd are different people. A fence drawn on homes reaches residents after work and at weekends; a fence on business districts reaches the people who commute in.
Its 3 ZIP codes are the starting geography. ZIP codes cross city lines, so the fence is then tightened to the streets, stores or neighbourhoods that matter to the business.
Inside Eden Prairie, the median home value runs from $363,500 in 55344 to $499,500 in 55347. One city, two different audiences.
| ZIP | Households | Own their home | Median home value |
|---|---|---|---|
| 55347 | 11,823 | 92% | $499,500 |
| 55344 | 7,078 | 40% | $363,500 |
| 55346 | 6,764 | 87% | $480,100 |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why custom audience targeting works here
Eden Prairie concentrates corporate headquarters, technology and professional services into 63,051 residents. Density of decision-makers is the whole point: a small, precisely-targeted audience here is worth more than a large loose one across the metro.
Location intelligence lets a Eden Prairie campaign reach people by where they physically go — a competitor's parking lot, the Eden Prairie Center, a specific Hennepin County neighbourhood — rather than by a postcode approximation that treats all 63,051 residents the same.
How we run it: Custom Audience Targeting.
Eden Prairie at a glance
- Population
- 63,051
- Median household income
- $130,489
- Median home value
- $473,900
- Median age
- 41.3
- County
- Hennepin County
- Region
- Twin Cities
- Size in Minnesota
- 16th largest
- Local economy
- corporate headquarters, technology and professional services
- Known for
- the Eden Prairie Center and the Highway 212 business corridor
Custom Audience Targeting in Eden Prairie
Why does Eden Prairie need a different plan from Minnetonka?
Because the households are different: 53% of working Eden Prairie residents leave town for work, against 59% in Minnetonka. A plan copied from Minnetonka would spend the same money on a different audience.
What does custom audience targeting cost in Eden Prairie?
Budget follows reach and frequency, and Eden Prairie's 25,665 households make it a different calculation from Minnetonka. We build the plan from the goal backwards and show the arithmetic before anything runs, so you are never agreeing to a figure you cannot check.
Can you target just Eden Prairie?
Yes: by ZIP code (55347, 55344, 55346), any one of them on its own, and by radius where a ZIP spills past the Eden Prairie line.
Do you work with businesses in Eden Prairie?
Yes. Our office is in Hamel, in Medina, about 14 miles from Eden Prairie in a straight line.
Other services in Eden Prairie
Ready to grow in Eden Prairie?
Tell us the goal. We will show you the custom audience targeting plan and the numbers behind it.