Connected TV (CTV) in Eden Prairie, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Eden Prairie
Broadcast TV in Eden Prairie means buying the whole Minneapolis–St. Paul market to reach Eden Prairie's 25,665 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Eden Prairie rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. Eden Prairie has about 24,477 homes with broadband, so that budget could show the ad in every one of them about 5 times. That is more than one town needs, so a test here is normally drawn wider: Eden Prairie's own ZIP codes plus neighbouring Minnetonka and Plymouth, so the money reaches new homes rather than the same ones again.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Inside Eden Prairie, median household income runs from $89,565 in 55344 to $155,430 in 55347. One city, two different audiences.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 55347 | 11,823 | 98% | $155,430 | $619–$1.2k/mo |
| 55344 | 7,078 | 91% | $89,565 | $342–$684/mo |
| 55346 | 6,764 | 95% | $135,000 | $342–$683/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Eden Prairie concentrates corporate headquarters, technology and professional services into 63,051 residents. Density of decision-makers is the whole point: a small, precisely-targeted audience here is worth more than a large loose one across the metro.
Connected TV puts a full-screen, unskippable ad in front of Eden Prairie households and reports exactly which ones saw it. For a market of 63,051, that difference between estimated and measured reach is not academic.
How we run it: Connected TV (CTV).
Eden Prairie at a glance
- Population
- 63,051
- Median household income
- $130,489
- Median home value
- $473,900
- Median age
- 41.3
- County
- Hennepin County
- Region
- Twin Cities
- Size in Minnesota
- 16th largest
- Local economy
- corporate headquarters, technology and professional services
- Known for
- the Eden Prairie Center and the Highway 212 business corridor
Connected TV (CTV) in Eden Prairie
Why does Eden Prairie need a different plan from Minnetonka?
Because the households are different: 53% of working Eden Prairie residents leave town for work, against 59% in Minnetonka. A plan copied from Minnetonka would spend the same money on a different audience.
What does connected TV (CTV) cost in Eden Prairie?
A $2,500 month is enough for all of Eden Prairie: its 24,477 broadband homes would each see the ad about 5 times. So the budget question here is really how far beyond Eden Prairie to go. We show the household count and the frequency for each option before anything runs.
Can you target just Eden Prairie?
Yes: by ZIP code (55347, 55344, 55346), any one of them on its own, and by radius where a ZIP spills past the Eden Prairie line.
Do you work with businesses in Eden Prairie?
Yes. Our office is in Hamel, in Medina, about 14 miles from Eden Prairie in a straight line.
Other services in Eden Prairie
Ready to grow in Eden Prairie?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.