Custom Audience Targeting in Edina, Minnesota
Location intelligence and data that finds your exact buyer.
Where Edina's audience actually is
56% of working Edina residents leave town for work, so the daytime crowd and the evening crowd are different people. A fence drawn on homes reaches residents after work and at weekends; a fence on business districts reaches the people who commute in.
Its 4 ZIP codes are the starting geography. ZIP codes cross city lines, so the fence is then tightened to the streets, stores or neighbourhoods that matter to the business.
Inside Edina, the median home value runs from $361,300 in 55435 to $992,600 in 55424. One city, two different audiences.
| ZIP | Households | Own their home | Median home value |
|---|---|---|---|
| 55435 | 7,628 | 48% | $361,300 |
| 55436 | 6,104 | 76% | $643,400 |
| 55424 | 3,667 | 91% | $992,600 |
| 55439 | 3,565 | 90% | $649,800 |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why custom audience targeting works here
Edina's 53,262 residents are served by an economy built on healthcare, professional services and premium retail and dining. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Location intelligence lets a Edina campaign reach people by where they physically go — a competitor's parking lot, the 50th & France district, a specific Hennepin County neighbourhood — rather than by a postcode approximation that treats all 53,262 residents the same.
How we run it: Custom Audience Targeting.
Edina at a glance
- Population
- 53,262
- Median household income
- $128,767
- Median home value
- $646,300
- Median age
- 44.9
- County
- Hennepin County
- Region
- Twin Cities
- Size in Minnesota
- 18th largest
- Local economy
- healthcare, professional services and premium retail and dining
- Known for
- the 50th & France district and Southdale Center, America's first indoor mall
Custom Audience Targeting in Edina
Why does Edina need a different plan from Minneapolis?
Because the households are different: the median home is worth $646,300 in Edina and $362,200 in Minneapolis. A plan copied from Minneapolis would spend the same money on a different audience.
What does custom audience targeting cost in Edina?
Budget follows reach and frequency, and Edina's 22,914 households make it a different calculation from Minneapolis. We build the plan from the goal backwards and show the arithmetic before anything runs, so you are never agreeing to a figure you cannot check.
Can you target just Edina?
Yes: by ZIP code (55436, 55439, 55435, 55424), any one of them on its own, and by radius where a ZIP spills past the Edina line.
Do you work with businesses in Edina?
Yes. Our office is in Hamel, in Medina, about 14 miles from Edina in a straight line.
Other services in Edina
Ready to grow in Edina?
Tell us the goal. We will show you the custom audience targeting plan and the numbers behind it.