Connected TV (CTV) in Edina, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Edina
Broadcast TV in Edina means buying the whole Minneapolis–St. Paul market to reach Edina's 22,914 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Edina rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. Edina has about 21,398 homes with broadband, so that budget could show the ad in every one of them about 6 times. That is more than one town needs, so a test here is normally drawn wider: Edina's own ZIP codes plus neighbouring Minneapolis and Bloomington, so the money reaches new homes rather than the same ones again.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Inside Edina, median household income runs from $79,884 in 55435 to $250,000+ in 55424. One city, two different audiences.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 55435 | 7,628 | 88% | $79,884 | $356–$712/mo |
| 55436 | 6,104 | 94% | $144,129 | $306–$610/mo |
| 55424 | 3,667 | 98% | $250,000+ | $191–$382/mo |
| 55439 | 3,565 | 97% | $168,693 | $183–$366/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Edina's 53,262 residents are served by an economy built on healthcare, professional services and premium retail and dining. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Connected TV puts a full-screen, unskippable ad in front of Edina households and reports exactly which ones saw it. For a market of 53,262, that difference between estimated and measured reach is not academic.
How we run it: Connected TV (CTV).
Edina at a glance
- Population
- 53,262
- Median household income
- $128,767
- Median home value
- $646,300
- Median age
- 44.9
- County
- Hennepin County
- Region
- Twin Cities
- Size in Minnesota
- 18th largest
- Local economy
- healthcare, professional services and premium retail and dining
- Known for
- the 50th & France district and Southdale Center, America's first indoor mall
Connected TV (CTV) in Edina
Why does Edina need a different plan from Minneapolis?
Because the households are different: the median home is worth $646,300 in Edina and $362,200 in Minneapolis. A plan copied from Minneapolis would spend the same money on a different audience.
What does connected TV (CTV) cost in Edina?
A $2,500 month is enough for all of Edina: its 21,398 broadband homes would each see the ad about 6 times. So the budget question here is really how far beyond Edina to go. We show the household count and the frequency for each option before anything runs.
Can you target just Edina?
Yes: by ZIP code (55436, 55439, 55435, 55424), any one of them on its own, and by radius where a ZIP spills past the Edina line.
Do you work with businesses in Edina?
Yes. Our office is in Hamel, in Medina, about 14 miles from Edina in a straight line.
Other services in Edina
Ready to grow in Edina?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.