Social Media Marketing in Edina, Minnesota
Show up where attention lives — and turn it into growth.
The Edina audience on social
15% of Edina residents are 18 to 34, and the median age is 44.9. That audience still uses social, on different platforms and at different hours, and a plan built for college-town Minnesota would miss it.
29% of Edina's workers work from home, which spreads social use across the working day rather than concentrating it at lunch and evenings.
Edina's ZIP codes are alike on the median age, from 43.1 in 55424 to 48.3 in 55435. So the choice comes down to where the customers are.
| ZIP | Households | Median age | Median income |
|---|---|---|---|
| 55435 | 7,628 | 48.3 | $79,884 |
| 55436 | 6,104 | 47.2 | $144,129 |
| 55424 | 3,667 | 43.1 | $250,000+ |
| 55439 | 3,565 | 44.3 | $168,693 |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why social media marketing works here
Edina's 53,262 residents are served by an economy built on healthcare, professional services and premium retail and dining. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Social reaches Edina before anyone is looking — the half of the funnel search cannot serve. It also travels: a Edina customer's share reaches Minneapolis and Bloomington for nothing.
How we run it: Social Media Marketing.
Edina at a glance
- Population
- 53,262
- Median household income
- $128,767
- Median home value
- $646,300
- Median age
- 44.9
- County
- Hennepin County
- Region
- Twin Cities
- Size in Minnesota
- 18th largest
- Local economy
- healthcare, professional services and premium retail and dining
- Known for
- the 50th & France district and Southdale Center, America's first indoor mall
Social Media Marketing in Edina
Why does Edina need a different plan from Minneapolis?
Because the households are different: the median home is worth $646,300 in Edina and $362,200 in Minneapolis. A plan copied from Minneapolis would spend the same money on a different audience.
What does social media marketing cost in Edina?
Budget follows reach and frequency, and Edina's 22,914 households make it a different calculation from Minneapolis. We build the plan from the goal backwards and show the arithmetic before anything runs, so you are never agreeing to a figure you cannot check.
Do you work with businesses in Edina?
Yes. Our office is in Hamel, in Medina, about 14 miles from Edina in a straight line.
Other services in Edina
Ready to grow in Edina?
Tell us the goal. We will show you the social media marketing plan and the numbers behind it.