Connected TV (CTV) in Maplewood, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Maplewood
Broadcast TV in Maplewood means buying the whole Minneapolis–St. Paul market to reach Maplewood's 15,210 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Maplewood rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. Maplewood has about 13,998 homes with broadband, so that budget could show the ad in every one of them about 9 times. That is more than one town needs, so a test here is normally drawn wider: Maplewood's own ZIP codes plus neighbouring Saint Paul and Woodbury, so the money reaches new homes rather than the same ones again.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Maplewood's ZIP codes are alike on median household income, from $70,771 in 55117 to $86,776 in 55109. So the choice comes down to where the customers are.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 55117 | 16,788 | 92% | $70,771 | $825–$1.6k/mo |
| 55119 | 16,264 | 94% | $81,865 | $817–$1.6k/mo |
| 55109 | 12,651 | 92% | $86,776 | $618–$1.2k/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Maplewood's 40,695 residents are served by an economy built on healthcare, manufacturing and retail on the east metro. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Connected TV puts a full-screen, unskippable ad in front of Maplewood households and reports exactly which ones saw it. For a market of 40,695, that difference between estimated and measured reach is not academic.
How we run it: Connected TV (CTV).
Maplewood at a glance
- Population
- 40,695
- Median household income
- $91,394
- Median home value
- $323,200
- Median age
- 39.5
- County
- Ramsey County
- Region
- Twin Cities
- Size in Minnesota
- 25th largest
- Local economy
- healthcare, manufacturing and retail on the east metro
- Known for
- Maplewood Mall and the 3M global headquarters campus nearby
Connected TV (CTV) in Maplewood
Why does Maplewood need a different plan from Saint Paul?
Because the households are different: 74% of working Maplewood residents leave town for work, against 50% in Saint Paul. A plan copied from Saint Paul would spend the same money on a different audience.
What does connected TV (CTV) cost in Maplewood?
A $2,500 month is enough for all of Maplewood: its 13,998 broadband homes would each see the ad about 9 times. So the budget question here is really how far beyond Maplewood to go. We show the household count and the frequency for each option before anything runs.
Can you target just Maplewood?
Yes: by ZIP code (55109, 55119, 55117), any one of them on its own, and by radius where a ZIP spills past the Maplewood line.
Do you work with businesses in Maplewood?
Yes. Our office is in Hamel, in Medina, about 27 miles from Maplewood in a straight line.
Other services in Maplewood
Ready to grow in Maplewood?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.