Connected TV (CTV) in Woodbury, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Woodbury
Broadcast TV in Woodbury means buying the whole Minneapolis–St. Paul market to reach Woodbury's 29,312 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Woodbury rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. At three to five showings per home, which is what month one should build, that reaches about 25,843 to 43,071 of Woodbury's 28,722 broadband homes (90% to 100%). Covering all of them at that frequency takes roughly $1.5k to $3.1k a month, so most Woodbury tests start with the ZIP codes that matter most to the business.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Woodbury's ZIP codes are alike on median household income, from $119,260 in 55125 to $143,795 in 55129. So the choice comes down to where the customers are.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 55125 | 17,457 | 97% | $119,260 | $902–$1.8k/mo |
| 55129 | 11,855 | 99% | $143,795 | $627–$1.3k/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Woodbury's 78,305 residents are served by an economy built on healthcare, retail and fast residential growth on the east metro edge. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Connected TV reaches Woodbury households in that evening window, on the streaming services that replaced the cable subscription they cancelled. Broadcast cannot tell you whether a Washington County household saw the ad. Connected TV can.
How we run it: Connected TV (CTV).
Woodbury at a glance
- Population
- 78,305
- Median household income
- $125,310
- Median home value
- $450,200
- Median age
- 38
- County
- Washington County
- Region
- Twin Cities
- Size in Minnesota
- 8th largest
- Local economy
- healthcare, retail and fast residential growth on the east metro edge
- Known for
- the Tamarack Village retail district
Connected TV (CTV) in Woodbury
Why does Woodbury need a different plan from Saint Paul?
Because the households are different: the median household earns $125,310 in Woodbury and $73,394 in Saint Paul. A plan copied from Saint Paul would spend the same money on a different audience.
What does connected TV (CTV) cost in Woodbury?
A test usually starts at $2,500 a month in media, which reaches roughly 25,843 to 43,071 of Woodbury's 28,722 broadband homes at three to five showings each. Reaching every one of them at that frequency is roughly $1.5k to $3.1k a month. We show that arithmetic for your ZIP codes before anything runs.
Can you target just Woodbury?
Yes: by ZIP code (55129, 55125), any one of them on its own, and by radius where a ZIP spills past the Woodbury line.
Do you work with businesses in Woodbury?
Yes. Our office is in Hamel, in Medina, about 33 miles from Woodbury in a straight line.
Other services in Woodbury
Ready to grow in Woodbury?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.