Connected TV (CTV) in Saint Paul, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Saint Paul
Broadcast TV in Saint Paul means buying the whole Minneapolis–St. Paul market to reach Saint Paul's 125,249 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Saint Paul rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. At three to five showings per home, which is what month one should build, that reaches about 25,843 to 43,071 of Saint Paul's 114,794 broadband homes (23% to 38%). Covering all of them at that frequency takes roughly $6.1k to $12.2k a month, so most Saint Paul tests start with the ZIP codes that matter most to the business.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Inside Saint Paul, median household income runs from $70,187 in 55106 to $107,248 in 55105. One city, two different audiences.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 55104 | 19,059 | 90% | $75,712 | $916–$1.8k/mo |
| 55106 | 18,946 | 93% | $70,187 | $937–$1.9k/mo |
| 55117 | 16,788 | 92% | $70,771 | $825–$1.6k/mo |
| 55119 | 16,264 | 94% | $81,865 | $817–$1.6k/mo |
| 55116 | 12,499 | 91% | $81,141 | $603–$1.2k/mo |
| 55105 | 11,673 | 95% | $107,248 | $592–$1.2k/mo |
| 55102 | 10,715 | 92% | $76,406 | $526–$1.1k/mo |
| 55108 | 6,747 | 92% | $86,308 | $332–$662/mo |
| 55107 | 6,037 | 90% | $74,531 | $291–$580/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Saint Paul's 307,284 residents are served by an economy built on state government, higher education, healthcare and established neighbourhood retail. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Connected TV puts a full-screen, unskippable ad in front of Saint Paul households and reports exactly which ones saw it. For a market of 307,284, that difference between estimated and measured reach is not academic.
How we run it: Connected TV (CTV).
Saint Paul at a glance
- Population
- 307,284
- Median household income
- $73,394
- Median home value
- $294,500
- Median age
- 33.7
- County
- Ramsey County
- Region
- Twin Cities
- Size in Minnesota
- 2nd largest
- Local economy
- state government, higher education, healthcare and established neighbourhood retail
- Known for
- the State Capitol and the Grand Avenue business district
Connected TV (CTV) in Saint Paul
Why does Saint Paul need a different plan from Minneapolis?
Because the households are different: the median home is worth $294,500 in Saint Paul and $362,200 in Minneapolis. A plan copied from Minneapolis would spend the same money on a different audience.
What does connected TV (CTV) cost in Saint Paul?
A test usually starts at $2,500 a month in media, which reaches roughly 25,843 to 43,071 of Saint Paul's 114,794 broadband homes at three to five showings each. Reaching every one of them at that frequency is roughly $6.1k to $12.2k a month. We show that arithmetic for your ZIP codes before anything runs.
Can you target just Saint Paul?
Yes: by ZIP code (55106, 55119, 55104, 55116, 55117, 55107, 55105, 55102, 55108), any one of them on its own, and by radius where a ZIP spills past the Saint Paul line.
Do you work with businesses in Saint Paul?
Yes. Our office is in Hamel, in Medina, about 24 miles from Saint Paul in a straight line.
Other services in Saint Paul
Ready to grow in Saint Paul?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.