Programmatic Display in Minneapolis, Minnesota
Reach the right person, in the right place, at the right moment.
Who you would be reaching in Minneapolis
Programmatic buys the person, not the website, so the useful question is who lives here. Minneapolis's 192,734 households have a median income of $80,846, and 48% own their home.
With a median age of 33.4, a young audience that turns over quickly, a display plan here has to refresh its audiences more often than one in the older suburbs.
Inside Minneapolis, median household income runs from $51,966 in 55414 to $148,350 in 55419. One city, two different audiences.
| ZIP | Households | Median income | Median age |
|---|---|---|---|
| 55406 | 16,999 | $93,910 | 39.8 |
| 55407 | 14,789 | $78,464 | 33.8 |
| 55414 | 14,576 | $51,966 | 22.8 |
| 55418 | 14,148 | $99,397 | 37.2 |
| 55419 | 11,947 | $148,350 | 38.7 |
| 55417 | 10,860 | $126,261 | 41.1 |
| 55411 | 9,918 | $60,225 | 31.2 |
| 55412 | 8,966 | $68,682 | 35.2 |
| 55405 | 8,228 | $73,053 | 32 |
| 55413 | 7,793 | $85,282 | 35.6 |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why programmatic display works here
Minneapolis's 427,246 residents are served by an economy built on corporate headquarters, healthcare, finance and a dense small-business and restaurant scene. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Programmatic display follows Minneapolis shoppers across the sites they browse between visits, which is where most of the decision actually happens — not in the store, and not in Saint Paul.
How we run it: Programmatic Display.
Minneapolis at a glance
- Population
- 427,246
- Median household income
- $80,846
- Median home value
- $362,200
- Median age
- 33.4
- County
- Hennepin County
- Region
- Twin Cities
- Size in Minnesota
- 1st largest
- Local economy
- corporate headquarters, healthcare, finance and a dense small-business and restaurant scene
- Known for
- the Chain of Lakes and a downtown skyway system that keeps the city moving all winter
Programmatic Display in Minneapolis
Why does Minneapolis need a different plan from Saint Paul?
Because the households are different: the median home is worth $362,200 in Minneapolis and $294,500 in Saint Paul. A plan copied from Saint Paul would spend the same money on a different audience.
What does programmatic display cost in Minneapolis?
Budget follows reach and frequency, and Minneapolis's 192,734 households make it a different calculation from Saint Paul. We build the plan from the goal backwards and show the arithmetic before anything runs, so you are never agreeing to a figure you cannot check.
Do you work with businesses in Minneapolis?
Yes. Our office is in Hamel, in Medina, about 16 miles from Minneapolis in a straight line.
Other services in Minneapolis
Ready to grow in Minneapolis?
Tell us the goal. We will show you the programmatic display plan and the numbers behind it.