Connected TV (CTV) in Minneapolis, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Minneapolis
Broadcast TV in Minneapolis means buying the whole Minneapolis–St. Paul market to reach Minneapolis's 192,734 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Minneapolis rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. At three to five showings per home, which is what month one should build, that reaches about 25,843 to 43,071 of Minneapolis's 175,047 broadband homes (15% to 25%). Covering all of them at that frequency takes roughly $9.3k to $18.6k a month, so most Minneapolis tests start with the ZIP codes that matter most to the business.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Inside Minneapolis, median household income runs from $51,966 in 55414 to $148,350 in 55419. One city, two different audiences.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 55406 | 16,999 | 94% | $93,910 | $850–$1.7k/mo |
| 55407 | 14,789 | 92% | $78,464 | $727–$1.5k/mo |
| 55414 | 14,576 | 81% | $51,966 | $628–$1.3k/mo |
| 55418 | 14,148 | 92% | $99,397 | $693–$1.4k/mo |
| 55419 | 11,947 | 96% | $148,350 | $611–$1.2k/mo |
| 55417 | 10,860 | 94% | $126,261 | $544–$1.1k/mo |
| 55411 | 9,918 | 87% | $60,225 | $462–$922/mo |
| 55412 | 8,966 | 88% | $68,682 | $420–$839/mo |
| 55405 | 8,228 | 94% | $73,053 | $410–$819/mo |
| 55413 | 7,793 | 92% | $85,282 | $384–$766/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Minneapolis's 427,246 residents are served by an economy built on corporate headquarters, healthcare, finance and a dense small-business and restaurant scene. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Connected TV puts a full-screen, unskippable ad in front of Minneapolis households and reports exactly which ones saw it. For a market of 427,246, that difference between estimated and measured reach is not academic.
How we run it: Connected TV (CTV).
Minneapolis at a glance
- Population
- 427,246
- Median household income
- $80,846
- Median home value
- $362,200
- Median age
- 33.4
- County
- Hennepin County
- Region
- Twin Cities
- Size in Minnesota
- 1st largest
- Local economy
- corporate headquarters, healthcare, finance and a dense small-business and restaurant scene
- Known for
- the Chain of Lakes and a downtown skyway system that keeps the city moving all winter
Connected TV (CTV) in Minneapolis
Why does Minneapolis need a different plan from Saint Paul?
Because the households are different: the median home is worth $362,200 in Minneapolis and $294,500 in Saint Paul. A plan copied from Saint Paul would spend the same money on a different audience.
What does connected TV (CTV) cost in Minneapolis?
A test usually starts at $2,500 a month in media, which reaches roughly 25,843 to 43,071 of Minneapolis's 175,047 broadband homes at three to five showings each. Reaching every one of them at that frequency is roughly $9.3k to $18.6k a month. We show that arithmetic for your ZIP codes before anything runs.
Can you target just Minneapolis?
Yes: by ZIP code (55418, 55406, 55419, 55417, 55407, 55411, 55412, 55413, 55414, 55405), any one of them on its own, and by radius where a ZIP spills past the Minneapolis line.
Do you work with businesses in Minneapolis?
Yes. Our office is in Hamel, in Medina, about 16 miles from Minneapolis in a straight line.
Other services in Minneapolis
Ready to grow in Minneapolis?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.